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Here’s How Automation Drives Growth for Media and Entertainment Companies

Salesforce

John Kucera, senior vice president for product management at Salesforce, co-authored this article with Christopher Dean. Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy. Connect faster.

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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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Pinterest launches cooking series with shoppable experience

Search Engine Land

Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Showcasing products on streaming shows is a chance for brands to expand their reach and engage with a highly-engaged audience. Why video matters. Why we care. Grand finale.

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How To Build Product Messaging and Positioning That Stand Out

Salesforce

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. The answer: strong product messaging and positioning. . Positioning is the internal framework your team uses to pinpoint what makes your product special. . Sound good?

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“Why I’m So Interested In Selling,” Maddy Goldberg

Partners in Excellence

My personal experience in business spans multiple platforms; from sales, media relations, talent booking, advertising/publicity, pitching satellite media tours for major news outlets, marketing, branding, video production and promotion and customer service. I was in the right place at the right time.

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The 7 Step Process for Extremely Productive Sales Conversations

Hubspot

You need to be able to successfully initiate and conduct productive sales conversations if you really want to thrive in a sales role. Familiarize yourself with their industry, and how your product or service has helped similar companies within it. Discuss the value of your product — not its features.

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An Easy Guide On Using FB Ads To Blow Up Your Podcast

ClickFunnels

Podcasts represent the jack-of-all-trades when it comes to marketing your business or product. Entertain – Although the traditional radio may be a dying medium, consider that customers have been listening to their entertainment for decades on end. Are you looking to increase the exposure of your brand, business or product?