Hubspot

JANUARY 21, 2021

This strategy is relevant to SaaS businesses and entertainment companies alike (think going to Disney with a standard ticket and upgrading to a Fast Pass). Captive product pricing can boost sales and increase profit margins. Captive Product Pricing Considerations.

Price 63

Price Product Profit margin Manufacturing 63

ConversionXL

JUNE 5, 2014

Hangups in the user experience. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Workflow inefficiencies for use cases they hadn’t even considered. image source.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

Hangups in the user experience. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Workflow inefficiencies for use cases they hadn’t even considered. image source.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

Hangups in the user experience. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Workflow inefficiencies for use cases they hadn’t even considered. image source.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

Hangups in the user experience. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Workflow inefficiencies for use cases they hadn’t even considered. image source.

Customers 98

Customers User Experience Profit margin A/B testing 98

ConversionXL

FEBRUARY 12, 2016

In his Ted Talk, Rory Sutherland gave an illuminating (and entertaining) example of reframing : Rory Sutherland: “When you go to a drinks party and you stand up and you hold a glass of red wine and you talk endlessly to people, you don’t actually want to spend all the time talking. The Power of Reframing. But I’m speaking more broadly.

Price 85

Price Profit margin Non-Profits A/B testing 85