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Here’s How Automation Drives Growth for Media and Entertainment Companies

Salesforce

Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy. By increasing personalization, reducing costs, improving customer service, and building better reputations. Learn how to wow your customers.

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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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3 Ways AI Helps Media Companies Improve Customer Service

Salesforce

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. That’s especially true when it comes to subscriber management software for the media and entertainment industry. Get the insights 1.

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Service at Dreamforce: Your 5-Minute Guide to What’s in Store

Salesforce

Attention service and field service pros: are you ready for an epic experience? At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Trust us: you don’t want to miss them.

Service 98
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Location Based Services Smart for Business.

SalesBlog!

With location-based services what would stop a business from doing this on your smart phone? Location Based Services Defined. Location Based Services Defined. LBS services can be used in a variety of contexts, such as health, work, personal life, etc. LBS services include parcel tracking and vehicle tracking services.

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3 actions to prepare for machine customers in service organizations

Martech

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. Maybe you’ve recently asked Siri, Alexa or some other smart product to call customer service or wait on hold for you. Reporting them to customer service.

Service 95
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Ethical marketing in the age of hidden fees and deceptive pricing

Martech

Navigating complex systems and dealing with poorly trained customer service feels like an obstacle course, not a simple interaction. No wonder customers bounce between brands looking for a better deal or faster service. Dig deeper: The ethics of AI-powered marketing technology Is this the future of entertainment?

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