Google’s Florida update: 20 years since the SEO ‘volcanic eruption’
Search Engine Land
NOVEMBER 14, 2023
Google’s Florida Update of 2003 affected Google search results for the industry and end users. Exactly 20 years ago to this day, the so-called “Florida” update “upended” the ranked results for so many queries. Why was it called the Google Florida Update? Where did that Florida moniker come from? “I And do what?”
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