Remove Follow-up Remove Niche Remove Presentation
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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. As you implement or level up your comfort with AI, remember that ad accounts are not always your biggest lever for improvement.

CRM 116
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6 things to look for in a B2B influencer

Martech

What’s important is partnering with an influencer who successfully reaches the much more niche audience a B2B brand is hoping to engage and convert. This goes just beyond having followers — although reach is important. Engagement with followers (44%). Expectations must be tempered by reality. Trustworthiness (52%).

B2B 120
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4 Reddit ad formats you need to know

Search Engine Land

Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. Up to 85% of Reddit users , or Redditors, agree that people post things that are honest and truthful. You can write up to 40,000 characters. Business email address Sign me up! It can only be set up through a Reddit representative.

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Unlock the real value of genAI in martech

Martech

This year alone, 2,324 AI-powered tools entered the martech space, offering marketers a vast range of options — from niche indie tools to category-disrupting platforms. Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. But with so many choices, which ones truly deliver?

Niche 126
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What is generative engine optimization (GEO)?

Search Engine Land

Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. These engines use advanced algorithms to gather and present information in a more contextually relevant way, which means we need different strategies to optimize for them. Incorporating technical terms: Showcasing expertise in niche queries.

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7 of the Most Effective Ways to Build Credibility With Prospects, According to Sales Leaders

Hubspot

For example, if a prospect is struggling with operational inefficiencies, rather than presenting generic efficiency stats, share a case study or a data point that directly relates to their industry and demonstrates how your solution has made a measurable impact on similar companies. Wouldn‘t you be hesitant to follow their advice?

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?