Product Differentiation and What it Means for Your Brand
Hubspot
MAY 2, 2019
Billie's co-founder, Georgina Gooley , said, "I really want to try and carve out our own brand and our own following and not try and replicate what another brand has done, because we are trying to be different.". Businesses who make product differentiation work for them have the following qualities: Innovative. Post-sale support.
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