Effective Sales Coaching: The Game of Selling
Anthony Cole Training
SEPTEMBER 22, 2023
It began with: You must understand the game. Years ago, one of the lead execs from our client KeyBank shared an article called, “What it takes to be a Coach”.
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Mattel Mindflex Game: Brain-controlled Neuro-Toy
Neuromarketing
DECEMBER 5, 2023
The post Mattel Mindflex Game: Brain-controlled Neuro-Toy appeared first on Neuromarketing. I wrote about the toy way back in 2009, and was surprised to find it was still selling. It seemed like a gimmick when introduced, and I didn’t expect [.]
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Challenges in B2B Sales: The Trouble with the Middle Game
Iannarino
FEBRUARY 24, 2024
This is the middle game, the meetings and conversations that occur after the first and second meetings, and before the end game. If you pass your audition, after the second meeting is where things can get messy for many salespeople.
The Best Sales Podcasts to Elevate Your Selling Game in 2024
Veloxy
FEBRUARY 15, 2024
Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. So, whether you are a sales rep, a sales manager, or a sales development rep, exploring this curated list of podcasts can elevate your selling game.
2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved.
How marketers are investing in games: IAB PlayFronts
Martech
MARCH 27, 2024
The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. On the ad side, however, marketing budgets for gaming are growing. Forty percent of current game advertisers plan to increase spending in 2024. Image: IAB. billion by 2027.
Oh, Brother: The Verge games Google again for ‘best printer 2024’
Search Engine Land
APRIL 16, 2024
We wrote about this exact same thing just over a year ago in How The Verge gamed Google with its ‘best printer 2023’ article. The Verge’s Editor-in-Chief Nilay Patel told Search Engine Land a year ago: “The web is about to be overrun with AI-generated content explicitly designed to game the algorithms. Sound familiar?
Contact vs. Company Intent Signal Data
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Intent signal data is a great way to up your marketing game. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both. To learn more about it, get the infographic!
B2B Pocket Playbook: End-to-End Guide to Sales Enablement
Advertiser: ZoomInfo
And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.
New Ways to Reach, Influence, and Close More Deals with Intent Data
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs. Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. However, not all intent data is created equal.
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