article thumbnail

Google will allow NFT gaming ads under updated cryptocurrency ad policy

Search Engine Land

Google will allow NFT gaming ads, provided they don’t promote gambling content, from next month. This change will take place on September 15 when Google issues its updated advertising policy for cryptocurrencies and blockchain-based games. Which games are excluded? Promote social casino games that reward NFT.

Gaming 142
article thumbnail

Effective Sales Coaching: The Game of Selling

Anthony Cole Training

It began with: You must understand the game. Years ago, one of the lead execs from our client KeyBank shared an article called, “What it takes to be a Coach”.

Gaming 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

In-game advertising: A marketer’s guide

Martech

Video games aren’t just fun. In-game advertising merges ads with the game environment seamlessly. Imagine seeing billboards while racing through the streets or branded in-game products you can purchase. With nearly 3 billion games worldwide, in-game advertising can give brands incredible reach.

Gaming 120
article thumbnail

Upgrade your 2024 B2B marketing game with this powerful ad channel by Cynthia Ramsaran

Martech

Register and attend “Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel,” presented by MNTN. The post Upgrade your 2024 B2B marketing game with this powerful ad channel appeared first on MarTech. If you thought CTV was good before, it’s about to get so much better.

B2B 114
article thumbnail

2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved.

article thumbnail

Upgrade your 2024 B2B marketing game with this powerful ad channel by Cynthia Ramsaran

Search Engine Land

Register and attend “Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel,” presented by MNTN. The post Upgrade your 2024 B2B marketing game with this powerful ad channel appeared first on Search Engine Land. If you thought CTV was good before, it’s about to get so much better.

B2B 113
article thumbnail

How AI is changing the game for PPC account managers

Search Engine Land

Want to stay ahead of the game? If your PPC program has already integrated this, you’re ahead of the game! PPC is no longer just about search, as image ads have been in the game for a while with Google Display Ads and Microsoft Ad Network. Leverage first-party data to optimize your campaigns.

article thumbnail

Contact vs. Company Intent Signal Data

Intent signal data is a great way to up your marketing game. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both. To learn more about it, get the infographic!

article thumbnail

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

article thumbnail

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs. Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. However, not all intent data is created equal.