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In-game advertising: A marketer’s guide

Martech

Video games aren’t just fun. In-game advertising merges ads with the game environment seamlessly. Imagine seeing billboards while racing through the streets or branded in-game products you can purchase. With nearly 3 billion games worldwide, in-game advertising can give brands incredible reach.

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Brand safety in video game advertising

Search Engine Land

The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion this year. As the number of gamers and the demand for new games continue to increase, the opportunity for advertisers to reach new and diverse audiences has never been greater. The role of ad verification.

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Level up your marketing with in-game advertising by Digital Marketing Depot

Martech

Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. Visit Digital Marketing Depot to download How Brands Can Get in the Game.

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In-game ads: why brands should be excited

Search Engine Land

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Video games and ads have come a long way in the last few decades. What are video game ads?

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Contact vs. Company Intent Signal Data

Intent signal data is a great way to up your marketing game. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both. To learn more about it, get the infographic!

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Brands’ guide to effective mobile game advertising

Search Engine Land

Due to forced stay-at-home orders, the COVID pandemic affected the video game industry immensely. The cancellation of in-person trade shows, events, and sports contributed to that growth, forcing consumers to look at gaming and other activities to fill the void. Playing video games is no longer considered anti-social behavior.

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Updates finalized for IAB intrinsic in-game ad measurement guidelines

Martech

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. Read next: How marketers are preparing for the future of in-game ads. Intrinsic in-game ads. Intrinsic in-game ads. Why we care.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs. Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. However, not all intent data is created equal.