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How to inflation-proof your marketing in 2025

Martech

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. Strategic Bundling: Bundles and packages are created to increase average revenue per user (ARPU) by offering complementary features or services.

Price 107
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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? Adding affiliates to your marketing toolbox will be a game-changer if you want to maximize your ad budgets. Which product lines are landing the best and with whom?

Retail 109
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All the AI that glitters isn’t martech gold

Martech

Separating real innovation from empty promises is crucial before investing in the latest “game-changing” AI solution. Consider long-term viability Stability indicators such as funding, strategic partnerships and customer adoption levels indicate if a tool is built for sustained success or just momentary buzz.

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MikMak and TrackStreet Ink Partnership Deal

TrackStreet

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

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Walmart launches Roblox metaverse experiences

Martech

Walmart’s virtual hubs on the site will invite users to explore, play virtual games, listen to music and see other entertainment, as well as collect virtual merchandise, known as “verch.”. The Immersive games and other experiences are aimed at discovery of the Walmart brand and their products at the top of the marketing funnel.

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How event marketers can use hologram technology for live and hybrid experiences

Martech

WeWork announced a strategic partnership with ARHT Media in May 2021, bringing the holographic technology to up to 3,500 enterprise customers through the WeWork network as more locations are equipped with the capture studios and displays. Holograms in live conferencing. Read more: HBO Max leans into digital experiences in stores.