Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. This episode explores how to apply product thinking to Go-To-Market. Teams just changes how they’re built.

GTM 80

GTM Growth Sell X-functional 80

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. This level of expertise allows well-trained reps to pivot on the fly, tailoring their pitch to different buyer needs. co-marketing materials). Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

NOVEMBER 24, 2024

Yet despite these benefits, many organizations still hesitate to implement and leave their teams underprepared, missing growth opportunities. It’s often too difficult due to a lack of clear goals, limited resources, and misalignment between sales, training, and marketing efforts. So, why the hesitation?

Pitch 52

Pitch Technique Sales Cross-sell 52

Highspot

JANUARY 23, 2025

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. Strategic thinking helps sales reps tailor pitches that address complex buyer needs. Growth Mindset Reps with a growth mindset embrace feedback and view challenges as learning opportunities.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. When pitching, emphasize the specific problem your product solves rather than its features. But one unassuming topic that kept coming up?

Cold Call 71

Cold Call GTM Objection handling Sales 71

SaaStr

JUNE 6, 2025

Build it into your core value prop or risk being eliminated before you even get to pitch The Opportunity : 4 out of 5 buyers report positive ROI on AI investments, and they’re willing to pay 20-30% premiums for proven AI value 2. Same technology, completely different go-to-market approaches

Territory 57

Territory Pitch Price Finance 57

Highspot

JULY 2, 2025

In today’s high-stakes go-to-market (GTM) environment, success isn’t defined by having the best product or service. The go-to-market strategies look great in planning decks. Sales, marketing, and revenue leaders are asking more of their teams than ever: Adopt new tools faster. Hit growth targets sooner.

GTM 52

GTM Cross-sell Pitch Go To Market 52

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. What’s more, these VPs and directors know their sellers must use influential and captivating sales materials that marketing creates to address buyers’ wants, needs, and challenges.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Highspot

MAY 15, 2025

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. When you get it right, partner enablement boosts partner performance, strengthens brand consistency, and nurtures long-term, high-value relationships built on mutual growth. Did you know?

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Everything from case studies to pitch decks are tailored to the specific buyer’s needs. These features give sales managers a clear view of where each rep needs support, along with tailored coaching tips to speed up their growth.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Sales Hacker

JUNE 6, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI is transforming how go-to-market teams operate. Marketers are shipping more content. Marketing: Positioning teardown workshops, edit GPT drafts. SDRs are prospecting faster. That’s real impact.

GTM 54

GTM Objection handling Cold Call Follow-up 54

Highspot

JULY 13, 2025

Consider the social-selling strategies of go-to-market (GTM) teams with Highspot. With advanced search capabilities, you can pinpoint decision-makers faster and tailor your sales pitch with greater precision. The post The complete guide to social selling for B2B sales appeared first on Highspot.

B2B 52

B2B Sell GTM Cold Call 52

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 107

GTM Growth B2B Pipeline 107

Highspot

MAY 26, 2025

Content engagement: Identify and prioritize high-performing content, such as pitch decks or product playbooks. Coaches and trainers accelerate skill growth with personalized learning Generic training rarely sticks. Metrics for RevOps include: Enablement ROI: Measure and prove how training investments impact revenue growth.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Martech

JULY 17, 2025

For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. A 90-second montage with no product pitch. 11% digital sales growth. Favorability lift in key markets. But that logic is falling apart.

GTM 55

GTM B2C Finance Government 55

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. Those are high-level benefits. Did you know?

GTM 52

GTM Customers Cross-sell Contract 52

Highspot

JULY 9, 2025

Highspot changes the game—embedding skills directly into the platform to unlock AI-powered adaptive learning and personalized coaching that drives measurable growth. Built on Highspot Nexus , Role Play simulates realistic, GTM-aligned scenarios like pitching to a new persona, handling objections , or delivering updated messaging.

GTM 52

GTM Launch Objection handling Negotiate 52

Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? These are three vertical SaaS startups talking about what is working in Go-To-Market. I was there first Go-To-Market hire, and then Gaiia for about a year.

GTM 70

GTM Legal Contract Go To Market 70

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And then along the way. 00:07:00] Um, why make that shift?

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

JUNE 20, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Make your profile less like a resume and more like your pitch. If you’re looking to scale your sales and marketing teams with top talent, we couldn’t recommend our partner Pursuit more. What do you specialize in?

GTM 102

GTM Construction Referrals Networking 102

Sales Hacker

MAY 20, 2025

With over 20 years of experience across RevOps, SalesOps, and MarketingOps, including time at IBM and high-growth SaaS companies, Navin has built a reputation as one of the sharpest operators in the game. This is your host, Sophie Boni, VP marketing at VC Firm GTMfund, and our media brand here GTMnow I am joined today by a very special guest.

GTM 106

GTM Engineering Growth X-functional 106

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM 86

GTM Pitch Up-sell Contact 86

Sales Hacker

MAY 13, 2025

He also co-founded WGI Group, LLC, to provide growth capital to early and expansion stage startups in enterprise software, consumer internet and digital media industries. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 74

GTM Engineering Start-ups Growth 74

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One of our differentiators is go-to-market (GTM) support, so we offered that edge to investors in our pipeline. Well, lets go and help them. Did they have their own portfolio companies struggling with GTM?

GTM 78

GTM Sell Pipeline Networking 78

Sales Hacker

FEBRUARY 4, 2025

He is a seasoned, multi-stage operator, bringing over two decades of experience in investment banking advisory, public equity investing, high-growth operational and military leadership roles. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 88

GTM Finance Cross-sell X-functional 88

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 98

GTM Quota Drivers/motivators Sales 98

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 63

GTM Up-sell Start-ups Gaming 63

Sales Hacker

JULY 18, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. A special thanks to Hailey Friedman from Growth Marketing Pro for her contributions, whose work on this front is a goldmine. Pitch niche blogs, software communities, or review publishers.

60

60

Highspot

MARCH 12, 2025

With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. What is Go-To-Market Efficiency and Why Does It Matter? GTM efficiency is a metric that compares the performance of your sales, marketing, and customer success teams to your spending.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Sales Hacker

MARCH 18, 2025

16:30 The biggest AI mistakes in sales and marketing. 28:14 A masterclass in sales & marketing alignment. 31:20 The real reason sales and marketing clash (and how to fix it). And so I started to go-to-market at VMware.And the thing that was exciting for me in retrospect is that.

GTM 65

GTM Sales Pipeline Technology 65

SaaStr

FEBRUARY 25, 2025

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. This knowledge transfer from those who have successfully navigated SaaS growth challenges provides immense value for companies at any stage. Meet and Find Your Next VP / CXO!

Pitch 76

Pitch B2B Strategize Strategic planning 76

Sales Hacker

APRIL 15, 2025

Marketers need to consider the long game and remember the 95/5 rule. If you missed GTM 141, check it out here: Timeless Growth Tips From a $7.4B Oracle Exit and Scaling Carta to $450M in Revenue | Jeff Perry Highlights: 04:09 Udi’s inspiration for writing his new book, Courageous Marketing. Back to the episode.

GTM 63

GTM B2B Follow-up Campaign 63

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

Go To Market 126

Go To Market Growth GTM Product 126

Sales Gravy

SEPTEMBER 19, 2024

In this episode they dive into key insights on building effective sales training, the importance of a well-defined go-to-market strategy, and the power of partnerships to drive customer success. Continuous development and management of employees' growth are crucial. In this episode of The Sales Gravy podcast, Jeb Blount Jr.

Go To Market 98

Go To Market Sales Strategize Gaming 98

Highspot

NOVEMBER 2, 2022

Customer growth within the Manufacturing (41 percent increase), Media (45 percent increase) and Professional Services (44 percent increase) industries. Germany and northern Europe; opened offices in France and the Australia and New Zealand markets. Doubled revenue across the U.K.,

Growth 98

Growth Product Customers Healthcare 98

SaaStr

JANUARY 3, 2023

In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy.

Growth 104

Growth Drivers/motivators Go To Market Sales 104