A Sales Guy

JANUARY 2, 2012

Sales leaders, pull out your 2012 sales strategy right now. Go through it and take note of how much of it is dedicated to sales support and enablement. How much of the budget is allocated to sales improvement or support tools? How much of the strategy focuses on marketing and collateral support?

Sales Support 105

Sales Support Quota Sales Pipeline 105

Martech

JUNE 28, 2022

And it should be emphasized that B2B teams and marketers have begun their transformation as marketing works across their entire company to play a more proactive role in all revenue and customer generation aspects. Drive the shift from push to pull marketing.

B2B 108

B2B GTM Cross-sell High impact 108

InsightSquared

MARCH 6, 2018

Sales operations has been around for quite some time, but lately the function has been gaining momentum. Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. Go-to-market strategy. Quota and compensation planning. Renewals management.

Contract 119

Contract CRM Territory Sales 119

Heinz Marketing

JANUARY 7, 2022

By Maria Geokezas , COO and VP of Client Services at Heinz Marketing. Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. You should provide content and sales support to give the customer the resources to succeed.

Growth 101

Growth Product Intrinsic Referrals 101

Partners in Excellence

APRIL 16, 2021

We are seeing a profound shift in buying, with customers preferring digital engagement channels to sales engagement. I am beginning to explore what this means for our overall engagement strategies, moving from a sales led, digitally supported to a digitally led, sales supported process.

Process 99

Process Sales Sales Support Sell 99

SaaStr

MARCH 31, 2022

Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. And with that being said, today we’re going to discuss how you assess that, how you become successful on these. You need to get those transactions to kind of get that high velocity movement going.

Cross-sell 81

Cross-sell Finance Strategize Technology 81

Highspot

DECEMBER 8, 2020

Most sales organizations are built to support salespeople, whether that’s funneling content requests to marketing, to determining which sales support functions you invest in. This way, every action you take to enable sales will, by default, enable your buyers to purchase.

Drivers/motivators 98

Drivers/motivators B2B Negotiate Closing 98

Sales Hacker

SEPTEMBER 16, 2021

To help demystify this sales POC term and provide context for all go-to-market professionals, let’s expand on each of these terms and identify five things the pre-sales professional can do to drive more revenue within the middle of the funnel. Tip: Read more about these evaluation attributes. Guided trial.

Objectives and Key Results 73

Objectives and Key Results Technical Sales Engineering Sales 73

Heinz Marketing

AUGUST 16, 2021

Join Marne and I as we talk about the things that create and maintain the PFL culture, the importance of the integrated experience between marketing channels and the body of work, the importance of having a personality as a brand, some best practices for enabling experience across go-to-market teams, plus more about hybrid experiences.

Pipeline 109

Pipeline Sales Go To Market B2B 109

Hubspot

JUNE 8, 2021

They're responsible for increasing sales and profit by understanding what customers need and working with the product, engineering, and sales teams to develop a solution. This role is also known as "systems engineer," "pre-sales support," or "field consultants." Products change, companies reorganize, leaders leave.

Commission 72

Commission Territory Finance Inside sales 72

SaaStr

OCTOBER 3, 2022

This revenue strategy consists of three core questions: What is the market opportunity—the problem that needs to be solved? When you can answer these questions confidently, it is time to go to market. The market can be as big as we want, but our resources are not unlimited. Sales Cycle. Post Sales.

GTM 87

GTM Strategize Government Inside sales 87

Heinz Marketing

FEBRUARY 8, 2021

We’ve been just saying account-based go-to-market, which I think for us is, even for companies that, quite frankly, I think your phrase and vision is better because it incorporates the whole customer experience. We’re not going to just be reaching out to people no matter what, any time, regardless of their interest.

Pipeline 88

Pipeline B2B Sales Objectives and Key Results 88

Gong.io

APRIL 15, 2022

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. Revenue Intelligence works within any go-to-market model by applying insights to provide automation. .

CRM 62

CRM Pitch Up-sell GTM 62

ConversionXL

NOVEMBER 29, 2018

And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Define your go-to-market strategy. As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led.

Customers 119

Customers Cross-sell Referrals Networking 119

SaaStr

AUGUST 13, 2019

So myth number three is worry about sales support later. I spent a lot of time talking to CEOs and CROs, exchanging best practices and having conversations about go to market strategies. And his question to me was, hey, when should I hire my first sales support person? Myth number three. Myth number four.

Cross-sell 61

Cross-sell Sales Support Growth Up-sell 61

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Go-to-Market Strategy. Gatekeeper. General Manager.

B2B 99

B2B E-commerce Cold Call Represent 99

Sales Hacker

APRIL 30, 2018

from prospect to marketing qualified lead, from sales qualified lead to won opportunity and to a closed deal). . The percentage of deals that includes a go to market strategy with a Partner. 4) Adopt sales enablement as a corporate mindset. 5) Make sales enablement transparent, integrated, and measurable.

Non-Profits 78

Non-Profits Profit margin Quota Sales 78

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. What is one a-ha moment you’ve had in your sales career? What is your best piece of career advice for women in sales?

Sales 130

Sales Start-ups Up-sell Cross-sell 130

The Lost Book of Sales

JULY 12, 2021

Vendors who target the truly small business customer must take virtually all of the responsibility for marketing, and most of it for sales, while almost none for post sales support — this last is what the VAR really does for a living. We just have a better set of material to work with.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52