Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. You may need to acquire data management technology that provides a means to manage the integrity and governance of your data.

Government 112

Government Technology Technology B2C 112

Search Engine Land

JULY 29, 2024

Statements, facts and law and government: Credible citations were crucial for factual and legal accuracy. Law and government, debate and opinion: Relevant statistics provided valuable insights. Analyze their strategies to uncover strengths, weaknesses and growth opportunities. In essence, continue to experiment, learn and adapt.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

NOVEMBER 7, 2024

Sales teams may resist new self-serve systems due to different priorities, while IT teams often have their own approaches to data integration, security and governance. B2B CMOs are making up for lost time as they pioneer innovative uses of data and martech to deliver faster and more measurable growth.

B2B 129

B2B Contract GTM CRM 129

Martech

JANUARY 9, 2025

When companies cut costs to drive revenue growth, marketing budgets are the most affected, with executives reducing them 44.6% Is there accessible data governance for marketers and stakeholders? Marketing budgets as a percentage of company revenue also fell from 10.1% in spring 2024 to 7.7% of the time, more than any other area.

Government 121

Government CRM Technology Technology 121

RingDNA

MARCH 31, 2025

The Growing Importance of Data Governance in Sales Ops Sales ops is no longer just about tracking numbers, it’s about ensuring data integrity across the entire revenue funnel. To improve data governance, sales ops teams are focusing on: Enforcing data hygiene standards to prevent duplicate, outdated, or incomplete records. .

Government 62

Government Cross-sell Objectives and Key Results CRM 62

SaaStr

MAY 27, 2025

Growth rates normalized. While consumer apps chase viral growth, enterprise infrastructure compounds quietly. Bottom Line Informatica’s journey proves that in enterprise SaaS, patience and persistence often matter more than viral growth or perfect timing. Market multiples compressed.

Government 59

Government Strategize Price Growth 59

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. PLG and SLG arent competitors, theyre partners in growth.

Growth 77

Growth GTM Product Government 77

SaaStr

MAY 14, 2025

Billion in ARR Growing 14% — and importantly, predicting 19% growth for Q4’25 500+ $1m Customers 300,000+ Customers total 5 Interesting Learnings: #1. Enterprise Expansion is Accelerating: $10k+ Customers Up +14% Atlassian still has 250,000 tiny customers, but it’s $10k+ ones are driving growth at this scale.

Non-Profits 83

Non-Profits Government Launch B2B 83

SaaStr

JUNE 21, 2025

Category Analysis: The New SaaS Hierarchy Tier 1: AI + Government = Money Printer Average Return: +165.2% The Government AI Arms Race Every government agency suddenly has unlimited AI budgets. If You’re Growth Stage ($1M-$10M ARR): Time for brutal honesty : Are you building something enterprises cannot live without?

B2B 106

B2B Government Healthcare Contract 106

Martech

MAY 15, 2025

Enhancing data governance. That brings challenges in transparency, governance and optimization. Clear governance policies. Create governance frameworks that empower autonomous yet coordinated actions across teams. Robust governance policies. MOps teams will: Orchestrate AI-driven workflows effectively.

Government 86

Government Strategize Technology Technology 86

SaaStr

JUNE 2, 2025

” Snowflake’s Enterprise-Focused Approach Snowflake’s strategy targets enterprise customers and government agencies. .” ” Snowflake’s Enterprise-Focused Approach Snowflake’s strategy targets enterprise customers and government agencies.

Government 77

Government Represent Strategize B2B 77

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Data governance and metadata management should be directed at the enterprise level with guidance from the AI council. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more.

Objectives and Key Results 135

Objectives and Key Results Government Trust Technology 135

PandaDoc

JULY 7, 2025

With the help of a solid CRM, you can improve your sales efficiency and long-term growth. HubSpot’s CRM is part of their greater growth platform. Use of PandaDoc services are governed by our Terms of Use and Privacy Policy. Your decision will depend on your business model and growth goals. There’s no one right answer.

CRM 52

CRM Price E-commerce Pipeline 52

Martech

MAY 2, 2025

With the acquisition, Fivetran now sees itself as a fully managed platform that enables enterprises to move governed, automated and real-time data across their entire stack, from source systems to data platforms and now back into the business applications that drive decisions. Email: Business email address Sign me up!

Government 59

Government CRM Engineering Growth 59

SaaStr

JULY 5, 2025

at IPO 1,432+ customers paying average of $1.75M annually 7,291 employees – from 650 at IPO 20%+ growth at massive scale, highly profitable Dominant market position : 80%+ market share in life sciences CRM This represents a 29.8% revenue growth year-over-year 2013 IPO : $129.5M market cap – up from $2.4B net income, 111.5%

E-commerce 95

E-commerce Price Pharmaceutical CRM 95

SaaStr

JUNE 29, 2025

How a 20-year-old company found its second wind in the AI era TL;DR : Palantir just posted 39% YoY growth in Q1 2025, marking a stunning turnaround from the 13% growth trough of 2023. After going public in September 2020 with 47% annual growth, the company hit peak quarterly growth of 49% in early 2021. What Changed?

Growth 104

Growth Government Represent Networking 104

PandaDoc

JUNE 27, 2025

This means driving more growth for your business. Use of PandaDoc services are governed by our Terms of Use and Privacy Policy. When done right, sales professionals can deliver more value, overcome objections, and close more deals. PandaDoc has you covered.

Objectives and Key Results 52

Objectives and Key Results Legal Contract Objection handling 52

Martech

JULY 17, 2025

As causal AI enables us to quantify the time-lagged, material impact of GTM investments on future business outcomes, we are standing at the threshold of a radical shift in how we account for, govern and invest in GTM. 11% digital sales growth. A 90-second montage with no product pitch. Cross-platform digital and TV distribution.

GTM 55

GTM B2C Finance Government 55

Martech

JUNE 26, 2025

Without that oversight, companies will trade near-term wins for long-term growth, weakening brand equity and enterprise relationships that sales alone can’t sustain. The short-term gain of mass AI-driven prospecting risks long-term brand equity, shrinking your future pipeline and undermining sustainable revenue growth.

GTM 104

GTM Strategize Pipeline Engineering 104

PandaDoc

MAY 2, 2025

Turn your quotes into a strategic revenue lever When pricing is treated like a static line item, it can limit growth. Use of PandaDoc services are governed by our Terms of Use and Privacy Policy. But when its woven into a thoughtful, flexible quoting strategy, it becomes one of your most efficient revenue drivers.

Price 52

Price Drivers/motivators Legal Contract 52

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

PandaDoc

JUNE 27, 2025

In this article, we’ll cover how exactly CRM software can support your business growth, what you should look for when choosing a CRM, and how CPQ tools (like PandaDoc) can make your CRM have an even bigger impact. Use of PandaDoc services are governed by our Terms of Use and Privacy Policy. What is a CRM?

CRM 52

CRM Customers Contract Legal 52

PandaDoc

MAY 2, 2025

Growth is great until your content cant keep up When your sales team is small, consistency is easy. Its a sign that your content foundation hasnt kept up with your growth. Use of PandaDoc services are governed by our Terms of Use and Privacy Policy. Sure, its scrappy but it works. Then things start to scale. Then a few more.

Legal 52

Legal Territory Contract Price 52

PandaDoc

JUNE 22, 2025

A solid CRM strategy can enhance customer satisfaction while fostering loyalty, ultimately leading to more sustainable business growth. Use of PandaDoc services are governed by our Terms of Use and Privacy Policy. This means effective customer relationship management (CRM) is essential.

CRM 52

CRM Customers Customer Relationship Management Relationship Management 52

PandaDoc

JUNE 26, 2025

Foster a culture of learning It’s important to promote an environment of knowledge-sharing and continuous growth and improvement. Use of PandaDoc services are governed by our Terms of Use and Privacy Policy. With peer coaching, sales workshops, and regular strategy sessions, your team will stay sharp and aligned.

CRM 52

CRM Legal Sales Price 52

Martech

JULY 9, 2025

When discussing data, the conversation drifts to governance, quality, cost and security. If we want real business outcomes — growth, loyalty, ROI — it’s time to stop talking about customer data and start talking about customer analytics. We lose sight of what marketers actually need: insights and analysis. The result?

Customers 62

Customers SQL Government Retail 62

Martech

FEBRUARY 24, 2025

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. It might seem that complexity is an unavoidable byproduct of martech’s continued growth. Challenges Data quality and governance: AI is not a magic bullet.

Objectives and Key Results 100

Objectives and Key Results Government Technology Technology 100

SaaStr

JUNE 19, 2025

Their unwavering commitment to our community speaks volumes about their dedication to supporting SaaS growth and innovation. 🏆 A massive welcome back to Duplo Cloud , who continues their incredible streak as a 6th-time sponsor of SaaStr Annual! SaaStrAnnual2026 #SaaStrAI #SaaS #Sponsors #DuploCloud #Pylon

Government 96

Government Customer Relationship Management B2B Relationship Management 96

Highspot

FEBRUARY 28, 2025

Artificial intelligence (AI) is transforming how sales teams operate, with AI-enabled teams seeing 83% higher revenue growth than teams not using AI. With Highspots AI-powered content management , they gained a single source of truth, leading to a 62% improvement in content governance and an 83% increase in findability.

Follow-up 52

Follow-up Sales Government Up-sell 52

Highspot

JUNE 17, 2025

These features give sales managers a clear view of where each rep needs support, along with tailored coaching tips to speed up their growth. Onboarding Highspot’s AI-powered sales enablement platform that integrates directly with its workflow and automated content governance proved to be the ideal solution for Juniper Networks.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Martech

JUNE 10, 2025

Dig deeper: Guardrails and governance — How to protect your brand while using AI The GEO opportunity How can brands manage the newest narrative threat? This allows you to influence AI tools, achieving brand visibility and growth through the AI-driven transformation. Brands need a strategy to take back control. AI optimization.

Healthcare 84

Healthcare Government Finance Trust 84

Martech

JUNE 9, 2025

But that approach is increasingly out of sync with the martech needs of the modern enterprise, especially in CreativeOps, where delivery speed, brand governance and tool interoperability are non-negotiables. Operational governance : Building playbooks and policy layers for consistent usage and quality assurance.

Strategic partnership 66

Strategic partnership Strategize Government Negotiate 66

SaaStr

MARCH 26, 2025

The conversation explored Google Clouds rapid growth, its AI-first approach, and what the future holds for the cloud ecosystem. While AI is at the forefront of every conversation, Google Clouds growth extends beyond that. In the last three to four years, we won a lot of business through single workloads, Sarah shared.

Growth 59

Growth Drivers/motivators Government Finance 59

PandaDoc

MAY 12, 2025

A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. Use of PandaDoc services are governed by our Terms of Use and Privacy Policy. Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales.

Price 52

Price A/B testing Non-Profits Legal 52

Hubspot

APRIL 23, 2025

I once worked with a client who completely changed the way I think about business growth. Pro tip: Ive learned that clear governance is everything. Why Companies Form Joint Ventures When growth feels risky, I get why companies look at joint ventures as the smarter bet. government incentives (e.g., His answer?

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Martech

JULY 15, 2025

Like any system, they’re only as good as the data and governance that shape them. 19% predict growth in roles where AI is deployed. Teams adopt tools independently, creating new silos, governance headaches, and integration costs. Organizations will get smarter about governance, architecture, and risk management.

Government 70

Government Launch Territory Campaign 70

Martech

APRIL 23, 2025

The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. This indicates that data governance contributes to competitive advantage through data accuracy in targeting and personalization.

Technology 79

Technology Technology B2B Drivers/motivators 79