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Overcoming workplace politics: A marketer’s guide to cross-functional partnerships

Martech

Dealing with politics in an organization “I believe politics exists everywhere — they’re inevitable,” said Marni Puente, SVP/CMO for Fortune 500 government contractor SAIC. “So, Go here to see the entire presentation. So, it’s not so much about eliminating the politics, it’s about navigating.” Registration is free. Processing.

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How wisdom makes AI more effective in marketing

Martech

This underscores the potential risks and benefits that AI presents to society. This oversight can be part of the company’s governance program or the marketing process. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. and global stocks by 30%.

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Change – The Ultimate Sales Survival Skill

Sales Pop!

Potential territory realignments and new account assignments present both new and foregone opportunities as we proceed laser-focused on our pursuits and clients, those current and those likely to become ours on Jan. What about the public sector and fluctuations in government funding? What about the economy?

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Marketers discuss using AI beyond content creation

Martech

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance.

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Newsom vetoes pioneering AI safety legislation

Martech

In a sane world, the threats posed by AI would be assessed and addressed at a national level by the federal government. The tech industry argued that the bill would drive companies from the state, although Elon Musk, in the AI business himself through xAI, had said he supported the bill. Why we care.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

NARA has partnered with IBM to help government agencies like the EPA and IRS and cultural institutions like the Barack Obama Presidential Library in Chicago establish standards for document digitization. In the United States, similar efforts are underway.

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Principles for Managing AI-Related Change

Heinz Marketing

AI presents some difficulties to these values. What does governance of AI usage look like and how do we make decisions on it? There are other important values, but these 3 have the biggest impact on whether or not you are successful. A failure in these values is the surest way to torpedo (or outright explode) a change effort.