article thumbnail

US vs. Google, round 2: Government targets digital ad business

Martech

The requested remedy is for Google to be forced to sell off Google Ad Manager (GAM) and AdX which sounds good,” the executive said. So, while the proposed remedy might end the alleged monopoly, it could wind up causing a lot of harm to others. Email: Business email address Sign me up! Processing.

article thumbnail

Change – The Ultimate Sales Survival Skill

Sales Pop!

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. While focusing on these two selling success factors, we need to also consider a broader and more all-encompassing topic – our markets. And how well can you sell and serve remotely?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What to do when your vendor has a data breach

Martech

Here are just a few of the major breaches so far this year: Russia used an attack on Microsoft’s email systems to steal data and personal information from the US government. Follow up with them regularly about this. In the end, all companies sell the same product: trust. Personal information for approximately 6.5

article thumbnail

Car Engines and Gas Prices Can Help Eliminate Obsolete Sales Tactics

Understanding the Sales Force

When I was growing up there was a well-traveled road with eight gas stations next to each other, and there were non-stop price wars with prices ranging from 17.9 Wouldnt it be easier for everyone if the prices were rounded up to the next full cent? Then he took a think-it-over and arranged to follow up by e-tablet. cents to 19.9

article thumbnail

3 Keys That Determine the Length of Your Sales Cycle

Understanding the Sales Force

This year, much like when I was growing up, the leaves turned in mid-October and had mostly fallen from the trees by the end of October. A lot of sales leaders and their salespeople believe that sales cycles are determined by their industry, or are specific to the industries they sell to. Long Foliage Cycle. Short Foliage Cycle.

Consult 140
article thumbnail

Visual content and SEO: How to use images and videos in 2025

Search Engine Land

Many enterprises lack the centralized strategies and governance needed to effectively manage visual assets across departments. The biggest challenges in visual content and SEO include a lack of centralization, inconsistent policies, governance and knowledge across departments. Business email address Sign me up! Processing.

CTR 112
article thumbnail

Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. When you change the apps at the center of the stack, you end up making changes throughout the stack.