Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 62

GTM Up-sell Start-ups Gaming 62

Sales Hacker

JUNE 14, 2021

That means you will get smaller deal sizes as you will face pre-defined buying needs and price pressures. Margins as other platforms do not enable customers to segment customers and their pricing by profitability nor provide configurable products whose final features and prices are calculated in real-time by the customer.

GTM 109

GTM E-commerce B2B Profit margin 109

Martech

DECEMBER 26, 2023

This added context gives customers, as well as marketers, more confidence for higher-priced sales. With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead. The other side of this development is that service data will have a bigger voice internally.

Customers 145

Customers Retail GTM B2B 145

SaaStr

NOVEMBER 1, 2022

Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. PP could be a strategic enabler of GTM scale up if done well. Example 1: your retail customers may not want to be hosted on a certain cloud vendor. PMF and GTM execution are table stakes. That’s too tactical. Sequencing products is key.

GTM 117

GTM Niche Cross-sell Contract 117

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. A well-crafted GTM strategy ensures target buyers see your product, understand and appreciate its value, and are compelled to buy. But, they’re also price-conscious.

Go To Market 119

Go To Market Objectives and Key Results GTM Price 119

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Some are in retail, some are in hospitality. How do we have a rolling reboot into the workspace.

GTM 84

GTM Pipeline Healthcare Sales 84

Martech

APRIL 19, 2023

It has been used in retail to determine how much inventory to purchase, optimal stock levels, or price forecasts. Designs of the framework of these decisions were standard for GTM; however, implementation required building an enterprise platform, training, and data support.

Strategize 122

Strategize Healthcare GTM Strategic planning 122

ConversionXL

JANUARY 18, 2022

Muun’s more well-known competitors had more features and better pricing. Take Bellroy , a leather accessories retailer. During product development and before launch, product marketing responsibilities revolve around the GTM strategy, positioning, and developing messaging. Both companies suffered from a fatal lack of marketing.

Product 110

Product GTM Construction Launch 110

Gong.io

SEPTEMBER 14, 2022

But they generally include a thorough analysis of your product’s place in the market, prospective customer segments, product messaging, pricing, and other marketing initiatives. That also means that you can’t re-use an existing go-to-market (GTM) strategy for different products. It reduces time to market. Identify product-market fit.

Go To Market 62

Go To Market GTM Launch Promote 62

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. A well-crafted GTM strategy ensures target buyers see your product, understand and appreciate its value, and are compelled to buy. But, they’re also price-conscious.

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

Sales Hacker

NOVEMBER 15, 2017

Average Sale/Selling Price. Average Sale/Selling Price (ASP) is a term that may refer to 1) the average price of a product in a given market or channel or 2) the price a certain class of products or services is commonly sold for. Pricing/Price. Account Development Representative. Account Executive.

B2B 105

B2B E-commerce Cold Call Sales 105

ConversionXL

APRIL 25, 2016

Become the go-to video game retail store. For example, if the percent of users who exit via the in-app store is high, the prices might be too high or the value might be unclear. 2) Understand that the development of the GTM SDK in mobile might take a little longer than the GA SDK depending on your plan. Image Source.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Lead Fuze

JANUARY 1, 2022

Understanding OEM software Pricing Models. So it’s important when negotiating price with your manufacturer to define all parameters beforehand so you can be sure what they mean before deciding on any assumptions. Pricing models. There are many pricing models that can be used for licensing. Just to give you an idea.

Negotiate 52

Negotiate Profit margin Contract Price 52

Sales Hacker

OCTOBER 7, 2021

Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. I started my journey in retail sales and although there were accomplishments to be proud of, I was one of the lucky few who took a chance and completely changed gears. Jenny is a revenue leader and GTM strategist. Amy Slater.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

G2

NOVEMBER 20, 2023

Over the last 20 years, new car prices have risen from $21,850 to nearly $40,000, a big jump of 56% since 2000. Used car prices went up by 17% between 2020 and 2021. A used cars average price was $23,371 in 2020, but by April 2021, it went up to $27,297. Source: Consumer Reports New cars were 2.5%

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Scott Barker: Hello and welcome back to the GTM podcast. So you better be thoughtful. It’s all about the guest always.

GTM 102

GTM Gambling B2B E-commerce 102