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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask?

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How to Build An All-Star Go-to-Market Team

Highspot

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

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Execute Your Vision: 6 Steps to Activate Your Demand Generation Plan

Heinz Marketing

It is not an MQL goal or an SQL goal. Your GTM plan is a comprehensive plan that spells out the campaigns you need, channels you will use in order to achieve the goals you’ve established in your revenue operating model. How do you turn your vision into ACTION? Step 1: Align on revenue operating model. click image to enlarge).

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How Your Revenue Team Can Avoid These 5 Missteps in 2023 and Beyond, According to Sendoso's VP of Revenue Operations

Hubspot

Investing in RevOps is a powerful opportunity to positively impact your company's bottom line: In fact, B2B companies that invest in RevOps report a 10% to 20% increase in sales productivity and 30% reduction in GTM expenses. Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them.

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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. I recommend two articles to inspire you: How to build a GTM monitor by Simo Ahava. Since that day, I’ve been exploring how raw data can be a web analyst’s best friend.

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Is a Sales Operations Career Right for You?

Sales Hacker

Knowledge of SQL is a big plus. A director job posting usually includes these skills: Oversee the GTM strategy from infrastructure and automation to sales processes and regional performance. Be a thought partner to your sales teams and their managers. Sales Operations Analyst. Likely, you will report into a VP of Sales or CRO.

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JavaScript vs. Python: Which Should Marketers Learn?

ConversionXL

Several languages come up : Python, SQL, Bash, JavaScript. Like many marketers, you may fantasize about the amazing things you could do if you learned to code. But before you get there, you need to decide which language to learn. But only two are full-fledged programming languages—JavaScript and Python.

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