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The Pipeline Generation Problem…

Partners in Excellence

” Conferences, events, tradeshows are important. High impact content in the right channels. And to be relevant, the outreach has to be about them and their challenges–not what we sell. And we have to explore new ways to engage the right prospects. Ironically, many of these are “old.”

Pipeline 140
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The Ultimate Guide to Sales Productivity

Sales Hacker

Highly efficient sales teams spend time on high-impact activities and minimize low-impact activities. This is an example of high efficiency and high-effectiveness. Two weeks go by, and tradeshow prospects have still not been followed up with. Efficiency pertains to the distribution and use of resources.

Product 110
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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Many organizations have shifted their annual event and tradeshow to a virtual one. I see this trend continuing in 2021 as we look for more creative ways to engage customers and prospects through hyper-personalized outreach, high impact direct mail, intimate and interactive virtual experiences, and relevant educational content.".