Why digital brands like Netflix and Wayfair are betting on physical stores
Martech
MARCH 5, 2025
In May 2024, the company opened its first large-format store in Edens Plaza in Wilmette, Illinois. Wayfair is also expanding its physical retail footprint to enhance customer engagement and brand presence. It also features an on-site restaurant, The Porch, providing customers with a holistic shopping experience.
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