article thumbnail

Klaviyo launches Klaviyo AI

Martech

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The post Klaviyo launches Klaviyo AI appeared first on MarTech. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time.

Launch 112
article thumbnail

LinkedIn Ads launches dynamic UTMs for campaign tracking

Search Engine Land

LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Integrate launches new Performance Center

Martech

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. Dig deeper: Integrate launches new media solution Why we care. The post Integrate launches new Performance Center appeared first on MarTech. The center is intended to accelerate and optimize marketing decision-making.

Launch 109
article thumbnail

Pega launches new AI buddy

Martech

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024.

Launch 119
article thumbnail

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%.

article thumbnail

? Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch

Sales Hacker

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch.

Launch 103
article thumbnail

Google launches privacy-focused measurement tool for advertisers

Search Engine Land

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility.

Launch 124
article thumbnail

3 Mistakes Organizations Make While Developing ABM Programs

From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

article thumbnail

5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

How to streamline and power up your product launches. In this webinar you'll learn: Best practices for virtually onboarding and training sales reps. How to optimize content creation and collaboration for the moment of need. Why video is so important in coaching your reps. Strategies to increase buyer relationships through virtual selling.