Martech

JULY 11, 2024

Finally, review sentiment AI analyzes product reviews to identify positive and negative trends, helping brands understand customer feedback more efficiently. Kevel , an ad-serving platform, has launched Kai, a suite of AI features designed to improve campaign performance and revenue. Autogon AI launched a new tool called GenR8 Video.

SQL 102

SQL Campaign Launch Retail 102

Martech

JANUARY 9, 2025

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. Jellypod launched its AI podcast studio. Jellypod aims to simplify podcasting by assisting creators with all aspects of production, from ideation to final edits and publishing.

SQL 115

SQL Retail Launch Campaign 115

Martech

JULY 19, 2024

HubSpot was having a problem with customers downgrading their HubSpot product tiers (most likely to save money). Free users are upgrading to starter products. Where things are going well for Salesforce Big customers are buying multiple products. SMB products are growing. That stabilized in Q1. AI innovation.

Cross-sell 116

Cross-sell Growth CRM Up-sell 116

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. For many B2C retailers, this approach works well. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. Instead of organizing campaigns by region, we organized them by product categories.

Territory 92

Territory Construction Agriculture Campaign 92

Search Engine Land

OCTOBER 3, 2024

A searcher can tap the Lens icon in the search bar and then take or upload a photo to find out more about any product. Google’s Shopping Graph has information about more than 45 billion products. This presents a new opportunity for you to reach people who are looking to buy the products you sell. By the numbers. Why we care.

Retail 80

Retail Launch Price Presentation 80

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 101

GTM Engineering Electricity X-functional 101

Salesforce

AUGUST 8, 2024

Use generative AI to automatically personalize your body text, product recommendations, events, and offers. Personalized touchpoints can encourage a customer to complete a transaction or provide cross-sell and upsell opportunities through relevant product recommendations. But don’t stop at the subject line! Track Campaign Engagement.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ignoring this risk means missing out on opportunities that more savvy retailers capitalize on to engage customers in new and more meaningful ways. Yet, despite the opportunities to save money, shoppers are signaling fatigue.

Entertainment 105

Entertainment Retail Drivers/motivators Campaign 105

Martech

MAY 8, 2025

I remember a major retailer replacing its entire integration platform after a failed digital transformation. A clothing retailer spent 18 months connecting their website to their store systems. One CMO did this by having sales, IT, customer service and product leaders get together for a two-day offsite. Their only agenda?

Healthcare 105

Healthcare Retail Technology Technology 105

SaaStr

JULY 4, 2025

The Numbers Tell the Story: Monday.com Q1 2025 : 30% growth, $282M revenue Asana 2024 : Single-digit growth, struggling with churn Mostly Same Product Category, Mostly Different Customers Both companies build “work management” software. ” The Lesson : In 2025, customer composition matters more than product features.

E-commerce 129

E-commerce Non-Profits Construction Real Estate 129

Salesforce

JANUARY 9, 2025

Who wouldve thought just a few short years ago that retailers would be embarking on an AI revolution ? They can work alongside Agents to more quickly gain insights into the business, create promotions, and write eye-catching product descriptions. A great promotion would move that product faster. Consider the following scenarios.

Retail 59

Retail Promote Government Trust 59

Search Engine Land

SEPTEMBER 6, 2024

If you choose to use Targeting mode, you’ll only serve ads to people who are both on that list and searching for your keywords or product. How are your customers searching for your products in a brand campaign? Are they frequently misspelling your top-selling products? SQRs are critical for market research.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Salesforce

JUNE 19, 2025

In this era of economic uncertainty, there is also incredible opportunity for consumers and retailers alike, thanks to AI. From generative AI services going mainstream back in 2023 to AI agents today, the way consumers interact with the internet and the way that retailers operate is changing very rapidly.

Retail 64

Retail Price Profit margin Promote 64

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Retail as the ultimate brand ambassador For years, retail KPIs have focused on revenue per square foot. Wayfair is also expanding its physical retail footprint to enhance customer engagement and brand presence.

Retail 84

Retail Drivers/motivators Launch Up-sell 84

Salesforce

MAY 2, 2025

Promotional pricing involves a temporary price drop on products or services. Clear out old stock Whether your business frequently introduces new products, updates specs, or has a limited shelf life, companies regularly want to clear out excess or aging inventory. Warehousing unsold merchandise costs money too.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Salesforce

NOVEMBER 12, 2024

A CVP is a clear, concise statement that explains why they should choose your product or service. A customer value proposition (CVP) is a statement that summarizes why a potential customer should choose your product or service over the competition. Why my product? In my experience, today’s buyers are ahead of the curve.

Transportation 52

Transportation Drivers/motivators Customers Territory 52

Salesforce

MAY 16, 2025

The next generation of products is expected to withstand the demands of a population that expects the unexpected. A product built on a platform that flourishes in providing the impossible. For example, it shows other items in the category of the product that were currently being viewed or that were in the cart.

Objectives and Key Results 98

Objectives and Key Results Customers Construction Clients 98

Hubspot

DECEMBER 11, 2024

For example, if you're launching an innovative product with no direct competitors, you might use: Delphi Method (gathering expert opinions systematically). Best for: New products, innovative industries, or sectors with limited historical data. For example, a retail chain might analyze: Past sales data across all locations.

Technique 36

Technique Retail Pipeline SQL 36

Martech

JULY 9, 2025

What products or preferences do they have? Dig deeper: How to augment market research and glean customer insights with AI Customer analytics as the initiative accelerator My company recently onboarded a retail client to a popular CDP. For example, we recently completed a customer 101 for a $2 billion B2B2C retailer.

Customers 62

Customers SQL Government Retail 62

Martech

APRIL 29, 2025

The shopping features will guide users to find the right product for their queries or questions. ChatGPT will offer recommendations for products, show product images and product reviews that it thinks you might be interested in. Plus, ChatGPT will link directly to web pages where users can buy the products.

Retail 92

Retail Commission Launch Price 92

Martech

MARCH 6, 2025

Want to make your product seem like its on the cutting edge of trendy? Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. launched AI services for workflow automation and digital marketing.

Launch 104

Launch Retail Campaign Engineering 104

TrackStreet

OCTOBER 30, 2024

They ensure that products featured in shoppable media and on where-to-buy brand websites solutions are now connected to in-stock inventory, sold through authorized retail partners, and priced correctly across all sales channels. In 2024 alone, MikMak launched a number of major enhancements to MikMak 3.0,

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52

Martech

JANUARY 15, 2025

Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns. as the date for a likely ban approaches.

Niche 115

Niche B2B Service Retail 115

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. This methodical approach has limitations.

Finance 107

Finance Technology Technology Drivers/motivators 107

Hubspot

FEBRUARY 20, 2025

In an effort to appeal to the entire marketplace, from enterprise users to solopreneurs, our product was priced based on usagethe more API calls we had to handle for a customer, the bigger their bill. Ill never again take for granted that a company has found the best one for its product and market. 7 Business Models You Need to Know 1.

Retail 36

Retail Manufacturing GTM Price 36

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. Think shoppable videos on Walmart.com or product-focused reels inside Target’s app.

Retail 72

Retail Campaign Strategize Cross-sell 72

Hubspot

APRIL 23, 2025

Tech companies co-developing a product, then parting ways once its launched. Retailers banding together to break into a new market. For instance, semiconductor producers Intel and UMC formed a joint venture in 2024 to collaborate on advanced chip production. government incentives (e.g.,

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged.

Retail 72

Retail Sports Networking Commission 72

Sales Hacker

MARCH 4, 2025

Your go to market motion has to be driven by the product. It has to be driven by what the product can do and the value that the product drives for the customer. And the reason we had very strong PLG motions was that the, is that the product is incredibly intuitive and delightful. Scott Barker: Yeah.

GTM 74

GTM X-functional Start-ups Campaign 74

Highspot

JANUARY 23, 2025

Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. We’ve all been thereexcited about a product idea, convinced it will change the game, only to launch it and hear crickets.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

MARCH 20, 2025

Qualified launched Piper for Marketo, an AI-powered sales development representative for Adobe Marketo Engage customers. These tools help retailers measure and optimize customer experiences by using automated, high-engagement marketing across channels such as email and text.

Retail 97

Retail Launch Represent Education 97

Salesforce

FEBRUARY 21, 2025

They also wanted to increase agility, streamline ordering processes, and ensure timely and accurate fulfillment of dark fiber, ethernet, SD-WAN, and other connectivity products for wholesale and enterprise customers. These challenges usually result from inconsistencies among the product catalogs used for each business process.

Contract 52

Contract Government Price Service 52

Sales Hacker

JUNE 17, 2025

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Product and Go-To-Market. Product and Go-To-Market. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth.

GTM 84

GTM Customers Construction X-functional 84

Martech

NOVEMBER 20, 2024

For example, a single marketer can identify high-value customers and instantly deploy personalized product recommendations, driving immediate revenue without needing a dedicated data analyst. Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer.

Assembly Line 127

Assembly Line Customers B2C Campaign 127

SaaStr

APRIL 28, 2025

SaaStr launched their AI about 5 weeks ago , trained on 17.785 million words of SaaStr content spanning 12 years, including 1,000+ podcast and SaaStr sessions. SaaStr launched their AI about 5 weeks ago, trained on 17.785 million words of SaaStr content spanning 12 years, including 1,000+ podcast and speaker sessions.

Negotiate 97

Negotiate Contract E-commerce Price 97

Martech

APRIL 9, 2025

At its peak, the Yeezy brand was one of the most successful celebrity collaboration stories in modern retail. Then came the backlash, and Adidas was left holding the bag literally billions in unsold products. When every product is “life-changing,” people stop believing the hype. Take Kanye West and Adidas, please.

Niche 94

Niche A/B testing Campaign Entertainment 94

Salesforce

OCTOBER 29, 2024

For example, a marketer could use an operational customer profile to identify customers who have recently purchased a certain product and send them a targeted email promoting a complementary product. Let’s say you’re a retailer looking to improve your customer service. What challenges do marketers face with fragmented data?

Customers 72

Customers Retail CRM Healthcare 72