Martech

AUGUST 19, 2024

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

B2B 122

B2B Objectives and Key Results Campaign Contact 122

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The model creates commercially safe, production-ready video content. Mindmatrix launched BridgeAI, a solution for ecosystem orchestration.

Launch 97

Launch B2C Technology Technology 97

Hubspot

SEPTEMBER 3, 2020

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. User-Centricity. A CTA is any page element that prompts user action.

User Experience 101

User Experience UX Price Cross-sell 101

SaaStr

JANUARY 26, 2025

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. Because while the payment problem was solved, the marketing side of mobile commerce remained broken.

Education 104

Education Legal Promote Growth 104

Search Engine Land

JULY 8, 2024

June 2005: Google Webmaster Tools (now called Google Search Console) was launched. 14, 2022: Google Search Console launches new HTTPS report. Page Experience The Page Experience report in Google Search Console provides a glimpse of how user experience is on your website.

CTR 106

CTR User Experience UX Launch 106

ConversionXL

APRIL 28, 2021

Our account registrations went up by 53%, meaning our users were investing further in our site, increasing their chances of returning. Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? We launched our second campaign a week later, and the story got worse.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142

Product Minimum Viable Product Price Launch 142

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

MAY 8, 2025

It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. Users can access a pre-built tool library for tasks like webpage analysis, presentation creation and keyword research. PubMatic launched an updated buyer platform powered by generative AI.

Launch 87

Launch A/B testing Campaign Angle 87

Search Engine Land

SEPTEMBER 9, 2024

Dividing an audience into distinct groups allows a business to tailor content, incentives and products and services that best suit their needs, interests and behaviors. Earn points for purchases : Starbucks’ app rewards customers with points for purchases, which can later be redeemed for products.

Technique 84

Technique Drivers/motivators Referrals User Experience 84

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Product-Led Growth: The Disruptive GTM Strategy. The Trial Experience: The Art & Science .

Growth 113

Growth Product GTM User Experience 113

Martech

APRIL 24, 2025

The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. Heres this weeks roundup of AI-powered martech releases and news: Wix.com launched an AI-powered adaptive content application that personalizes website experiences.

Launch 109

Launch Angle Entertainment Sports 109

SaaStr

FEBRUARY 22, 2023

Despite all the advancements in technology, creating a product with a great user experience remains challenging. Many companies believe excellent product design comes from hiring the best engineers and signing up for the latest software instead of building from the users’ perspectives.

Minimum Viable Product 117

Minimum Viable Product Product User Experience Drivers/motivators 117

Salesforce

JULY 19, 2024

It doesn’t give you the full natural conversational experience,” said Abhi Rathna, a product management director on the Salesforce AI team. And because AI agents can adapt to and learn from interactions, they’re versatile tools that excel in enhancing productivity and decision-making. “An

Territory 111

Territory Conversion Technology Technology 111

Search Engine Land

JULY 24, 2023

To make text posts as engaging as possible, TikTok has also launched a number of features for content creators to experiment with when posting text, including: Stickers : TikTok has a range of stickers that creators can use to enhance their text posts. The post TikTok launches text posts appeared first on Search Engine Land.

Launch 92

Launch User Experience Engineering Process 92

Search Engine Land

SEPTEMBER 19, 2023

Pinterest just rolled out a bunch of fresh and upgraded ad products. The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. Get the daily newsletter search marketers rely on.

Product 121

Product Retail Entertainment User Experience 121

SaaStr

DECEMBER 7, 2021

Product-led scaling isn’t about growth hacking, and it can be challenging no matter where you’re starting. How do you navigate the product-led maze and set your company up for success? What is Product-Led Scaling? That’s a bit like product-led scaling: evolving and finding ways to succeed, no matter the circumstances.

Product 113

Product Growth User Experience Technique 113

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

SaaStr

JUNE 7, 2024

Product is the connective tissue of an organization, it’s what drives innovation and the business forward. Today, Steve Won, 1Password’s CPO, walks us through the key three principles for building a successful multi-product roadmap. Many of us consider Steve Jobs to be the ultimate product person.

Product 116

Product GTM Drivers/motivators Launch 116

SaaStr

FEBRUARY 2, 2025

Her company specializes in API integration platforms that enable SaaS companies to launch integrations faster and automate complex business processes. For example, Owner.com operates with a notably flat structure, maintaining a ratio of one product manager to sixteen engineers.

Negotiate 83

Negotiate Price Legal Engineering 83

Hubspot

APRIL 21, 2020

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 101

Launch UX Networking Cross-sell 101

ClickFunnels

JULY 22, 2021

Interstitial ads should not interfere with the user experience which is why you shouldn’t display them when the user: Has just launched the app. One of the most important concepts in copywriting is the distinction between features and benefits: A feature is a quality or a function of a product (e.g.

X-functional 246

X-functional Gaming Pitch Government 246

Salesforce

JANUARY 24, 2024

Even when different design teams work on the same products, using the same tools and design system, it takes effort to be consistent about collaboration. When teams don’t work together, it can affect how a customer or end user experiences your product. Our inaugural event featured team overviews and product deep dives.

UX 104

UX Product Launch User Experience 104

Search Engine Land

AUGUST 6, 2024

Ecommerce sites can notify users about sales, exclusive discounts and new product launches. Streaming services can invite users to watch a live match or inform them about the release of a new episode. You don’t have to aggressively offer users to subscribe immediately.

Growth 85

Growth CTR UX Click Through Rate 85

Search Engine Land

FEBRUARY 6, 2023

Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. These testers test Google’s products to help Google improve and understand how real users are likely to experience these products.

Launch 98

Launch Technology Technology User Experience 98

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

Product 88

Product Sell Education Launch 88

Partners in Excellence

APRIL 21, 2021

They’ve labeled this innovative approach, “product led growth.” Imagine that, “hot products win!” As I read all the insights and discoveries around product led growth, I have this overwhelming sense of “deja vu” all over again. We see huge dominance in consumer focused products.).

Growth 90

Growth Product Entertainment Drivers/motivators 90

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

Smarter With Gartner

JULY 30, 2021

Many modern-day product teams continue to create original UX designs and craft digital experiences from scratch. It is a living digital product that requires a team, a plan and a set of specialized tools,” says Brent Stewart , Senior Director Analyst, Gartner. What value does a design system add? Code components.

UX 104

UX Engineering Product Government 104

SaaStr

JUNE 19, 2024

The three core areas to focus on are: Evolving your growth engine Building and solving for when to become a multi-product platform Investing in your people and team #1: Evolving Your Growth Engine Let’s start with some context for Bitly’s journey. Figure out how to convert some subset of users into paid. Refine the user experience.

User Experience 120

User Experience Launch Price Growth 120

Sales Pop!

APRIL 24, 2023

It might sound counterintuitive to create a game in a niche that is already very competitive, but the presence of the competition confirms that there is an audience for it, and they will be eager to play it when you launch it. You have bad UX User experience is essential for a good gaming experience.

Gaming 130

Gaming User Experience UX Entertainment 130

Martech

APRIL 11, 2025

With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. With fewer taps and faster access to call tasks and recent contacts, reps can reach out more efficiently helping them stay productive, build pipeline faster and close deals from anywhere.

A/B testing 106

A/B testing Campaign Contact Service 106

Martech

JULY 18, 2022

One of the key skills that the digital marketing industry is sadly ignoring, howver, is that of the User Experience (UX) expert. To understand the UX, you need to really understand the experience of the users. When we’re talking about user experience, we’re talking about their total experience.

UX 135

UX User Experience Campaign Service 135

ConversionXL

JULY 22, 2021

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. For example, if redirect A goes to redirect B and C to get to D it can make for a poor user experience and slow page speed. Like redirect chains, 404s don’t make for a great user experience. 5xx status codes.

User Experience 162

User Experience UX CTR Engineering 162

Search Engine Land

SEPTEMBER 27, 2023

Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. Google explained that although Optimize is a longstanding product, the platform does not have features and services that customers need for experimentation testing. Why is Google Optimize sunsetting?

A/B testing 112

A/B testing User Experience Engineering Launch 112

Highspot

MAY 15, 2025

Effective enablement includes onboarding, product training, content delivery, skill assessments, and ongoing communication, adapted to each partner’s needs and market. For this reason, they need finalized messaging that makes it simple to position your product and communicate its value. What is partner enablement?

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

ConversionXL

JULY 3, 2014

Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. Within a month of taking the helm as CEO at the retailer, Ron Johnson launched a radical rebranding.

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133