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Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Launch 112
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Klaviyo launches Klaviyo AI

Martech

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. New Klaviyo features use generative AI and other AI technology to create content and serve it to the right audiences. The post Klaviyo launches Klaviyo AI appeared first on MarTech. Why we care. Get MarTech!

Launch 112
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? Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch

Sales Hacker

The greatest technology does not always win. Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Accordingly, the recruiting of beta customers and roadmap selling happen earlier, providing for customer quotes as part of the launch.

Launch 101
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Martech activity slows in 2023 with less funding, launches

Martech

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. CabinetM MarTech Innovation Reports are a quarterly summary of new technology introductions, feature updates and acquisitions. Investment shifts. billion in 2021 to $28.4

Launch 102
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3 Mistakes Organizations Make While Developing ABM Programs

From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program. Wasteful technology and service spending. Inadequate contact inventory within universe.

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SurveyMonkey launches new forms solution

Martech

Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. Dig deeper: Momentive Global, SurveyMonkey acquired by Symphony Technology Group Get MarTech! The post SurveyMonkey launches new forms solution appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

Launch 122
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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology.