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AI in SEO: How to navigate legal challenges and ensure compliance

Search Engine Land

However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate. In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced strategies.

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Google is updating Local Services Ads verification process

Search Engine Land

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. This is the first of several steps we’ll take this year to improve protection for consumers and advertisers in Local Services Ads.”

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How To Get Started With Customer Service Automation

Salesforce

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Customer service automation isn’t a switch you simply flip. Our guide reveals how high-performing service orgs make it happen. That’s where a service workflow process map comes in.

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Asset Service Management: Why It’s So Important to Field Service

Salesforce

Think about what could happen if you don’t have a good handle on your field service assets. Enter asset service management, the process of effectively managing and maintaining physical assets in field service. Get the free report What is asset service management? Get the free report What is asset service management?

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New TOS for AI-powered Bing poses legal issues for Microsoft and users

Martech

At the same time it quietly published a new version of the search engine’s terms of service, claiming rights over what goes into and comes out of the AI. Potts Weinstein says claiming rights over the human input is much trickier in legal terms than the company’s control over the AI’s outputs. Why we care. A claim isn’t a fact.

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How to Avoid False Advertising and Misleading Claims with Legal Translation

Sales Pop!

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

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How To Sell High Ticket Services

The 5% Institute

In this guide, you’ll learn exactly how to sell high ticket services and their niches, by using a proven step by step formula we teach Sales Professionals, Business Owners and Consultants around the world. Read on to learn exactly how to sell high ticket services, and how you can implement it into your sales strategy. Legal consulting.

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