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The Ultimate Guide to Entrepreneurship

Hubspot

By the time their success prompted competitors to start their own online bookstores, Amazon had already taken a big enough market share to make competition nearly impossible. Factors like brand recognition and switching costs will work in your favor and make it harder for others to replicate your success. The classic example is Amazon.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

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How to Use Porter's Five Forces to Outmaneuver Your Competition

Hubspot

If new players can enter your market quickly and cheaply, they can sell their minimum viable product, which is a product with just enough features to satisfy early customers, at a much lower price than you and your competitors can while still covering their product development, marketing, and sales costs.

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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. Consider a minimum viable product approach. In fact, most ecommerce traffic happens on mobile devices. Want to get started quickly?

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