Remove Market share Remove Pitch Remove Price
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Your GTM spend isn’t just an expense — it’s an asset

Martech

A brand investment that moves pricing power for four years isn’t an expense — it’s an asset. A 90-second montage with no product pitch. Favorability lift in key markets. Case depends on evidence quality and time horizon. Cross-platform digital and TV distribution. Causal chain : 50M+ views in the first week.

GTM 55
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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

The decline of seat-based pricing and rise of outcome-based models. 18:00 Practical data strategies for local businesses and SaaS marketers. 22:00 Why structured data is the foundation of AI-first marketing. 31:00 Seat-based pricing is dying how to move to value-based contracts. today or something like that.

GTM 72
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3 critical truths about DXP platform selection

Martech

Marketing organizations buy on features but fail on fundamentals. After decades of watching these expensive mistakes, I’ve boiled it down to three hard truths about DXP purchases that you’ll never hear in those glossy sales pitches. I’ve lived through enough market disruptions to guarantee that. It sits unused.

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Creating A Sales Prospecting Process That Works

ClickFunnels

Read our Keap review: “Keap Review For 2021 – Features, Pricing & More”. She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients. Here are some tips: Prepare Your Pitch in Advance.

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Product Lifecycle Marketing: What Matters Most at Every Stage

ConversionXL

As Lucas Weber notes in his product marketing course , it’s also essential to get marketing and sales teams’ buy-in for the product before they begin working on campaigns. Teams need to believe in what they’re selling before they can pitch it persuasively. Questions marketing needs to answer. Marketing led.

Product 124
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How to Utilize the Communication Pyramid in Winning Your Pitches

Lead Fuze

Its important to remember the sequence of your ideas when pitching an idea or having a conversation with someone because this will help you get what you want from them more effectively than if they were mixed up. This article discusses how to apply the “Pyramid Principle” in order to be successful when pitching an idea.

Pitch 52
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How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian 

SaaStr

You want customers to understand the product and pricing and start using it on their own. A freemium version can work well if you want to gain market share quickly. In the product-led sales world, you use that data from freemium users to pitch to your customers. Whichever you choose will be a strategic decision.