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Retail media networks and advertisers going from guesswork to growth

Martech

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. I think from all the conversations with retailers, the momentum and their investment in moving toward standardization is still very strong.”

Retail 126
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Second quarter saw slowing ad spend on most platforms

Martech

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

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Is it time to rethink your Google Ads strategy?

Search Engine Land

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. For many B2C retailers, this approach works well. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. Instead of organizing campaigns by region, we organized them by product categories.

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Consumer Optimism Will Turn a Corner Ahead of the Holidays

Salesforce

In this era of economic uncertainty, there is also incredible opportunity for consumers and retailers alike, thanks to AI. From generative AI services going mainstream back in 2023 to AI agents today, the way consumers interact with the internet and the way that retailers operate is changing very rapidly.

Retail 64
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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Promotional pricing involves a temporary price drop on products or services. Clear out old stock Whether your business frequently introduces new products, updates specs, or has a limited shelf life, companies regularly want to clear out excess or aging inventory. Warehousing unsold merchandise costs money too.

Promote 52
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Retailers: Google is becoming your new category page

Search Engine Land

March 2022 : They launched product grids that show products directly. January 2024: Now, they show five product grid results instead of four. September 2024: They began to integrate product results in AI Overviews. If these products aren’t what they want, they refine the search by selecting specific features.

Retail 124
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SaaStr on 20VC This Week: Why 40% Cloud Adoption Marks the End of Easy Growth. And Why the AI Budget War is Just Getting Started

SaaStr

The market is saturated. You optimize, you expand within existing accounts, you fight for market share—but you don’t see the explosive growth rates of the early days. The AI Budget War: A Zero-Sum Game or Market Expansion? Think about Zoom as the perfect example. Most companies already have a Zoom account.

Growth 103