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Email marketers sharpen deliverability tactics at MailCon

Martech

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. At the start of the year, Yahoo and Google issued new rules for bulk email senders. To meet these user demands, Google introduced two new requirements for senders concerning unsubscribes. Image: MailCon.

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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Photo: Chris Wood.

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MOps: Is you is or is you ain’t marketing?

Martech

Not long before I joined MarTech, I worked in the New York office of a well-known British publisher. It meets with the marketing organization regularly and routinely. There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

million people live in the city, and research shows that New Yorkers eat an average of three pizzas per capita per year. Building products to meet all the needs of all people is not only hard, but it’s also expensive. To find this expanded TAM, the owner starts with population data. They learn that 1.7

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The ROI of Losing: How to Rethink Loss in Sales

Salesforce

Learn more Why you shouldnt view losses as failures in sales The word failure is often used to describe something that doesnt meet expectations. Set aside dedicated time to review lost opportunities together as a team and in one-on-one meetings. This makes it much easier to maintain friendly and open communication.

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Why is this ranking on Google?

Search Engine Land

Here’s an example of a New York Times article ranking in Position 5 for the keyword “school bags”: Takeaway Analyze search intent and make sure your pages cover different intents. Decoding Google’s unexpected search results There’s more to SEO than meets the eye. We need to be open to more creative approaches.

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3 must-send emails to maximize your Black Friday campaign

Martech

They’re looking for real solutions that meet their needs, not just a sale. We’ve shared how people like actress Mandy Moore, New York Times Bestseller James Clear and Grammy nominated Leon Bridges use our platform. Post-pandemic consumers are savvier and more cautious with their spending. Now, don’t get us wrong.

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