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Your Sales Team & Stress: How Providing Eye Care Resources Can Help

Sales Pop!

Whether your team is drafting pitches, meeting and negotiating with clients, processing orders, or upskilling, theyre likely using digital devices that are now linked to workplace eye health issuesthe kind that can worsen their job satisfaction, productivity, and overall well-being.

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Sales on the Rocks feat. Patrick “Pops” Garrett

Sales Gravy

Key Takeaways: – Virtual Tastings as Sales Hooks: Virtual bourbon tastings became an effective "hook" to attract attendees to sales demos, webinars, and client meetings, increasing engagement and helping to break through typical sales communication noise. The virtual tasting quickly became a solution to this problem.

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How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

SaaStr

Effective team meetings and 1:1s. Balance internal promotion with strategic external hiring “Bad managers impact 7-10 people directly,” Michelle emphasized. Sales methodology reinforcement. Michelle recommends at least yearly training to keep your sales team up-to-date on the latest sales tactics.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. Processing. See terms.

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Google tightens rules on Crypto Ads in Switzerland

Search Engine Land

Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that only compliant and licensed entities can promote their services. This includes meeting any other relevant local legal requirements.

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Aflac’s approach to Gen Z engagement

Martech

Sometimes, as a brand, we meet people on their darkest day.” Boosting engagement and net promoter score with customer experience Gen Z and Millennial consumers are open to making purchases on an app, as we saw above. But in an effort to promote good health, Aflac offers an annual wellness benefit.

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Your SaaS New Year’s Resolutions for 2025

SaaStr

Promote your best, and give extra grants to the best. Promote your top few ICs, and if you can, promote a Director to VP. And whether you promote them or not, get extra stock grants to your Top 10% hires. Do real board meetings every 8-10 weeks. You need the team sharp to retain your customers in 2025. More here.