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Going International? Tips for Global Ecommerce Expansion

Salesforce

Consider your product catalog and inventory mix. Is there one central warehouse selling the same products across all targeted countries or are there exclusive products per country? Develop your price strategy. Will the item price be the same across regions? Determine the shape and size of your teams.

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Pilots, Trials and POC’s – Place Your Bets!

Sales Pop!

Do we cut our price, surrendering precious margin to gain a commitment to begin? And Minimum Viable Products (MVP’s) are no-frills implementations, impacting minimal functionality while still creating value, sparking user engagement, and generating valuable insights. But still, no ink. Perish the thought. Beware, indeed.

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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

Streamline decision-making With a founder-led sales strategy, you’ll decide: How to price your products When and how to sell them, and Upon which markets to focus This is kind of a no-brainer: When you’re wearing all the hats, you can make faster, more informed decisions, which is particularly important in fast-moving markets.

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“Content Free” Content

Partners in Excellence

Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I What were the new features, were the new capabilities worth the close to doubling in price? His concepts of Lean Start-ups and Minimum Viable Product are powerful for learning and adapting quickly.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

have built products they think people want before they test that assumption. Unlike a traditional minimum viable product (MVP), painted doors are mock features that allow us to see if users engage with them before we invest to build it. Many companies (my own included!)

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Is there a price stumbling block? HubSpot does this with tiered pricing to suit different user volumes: Each tier lists features and benefits so that potential customers can compare packages and see which suits their needs. Users can then calculate pricing based on their chosen features. Today that number stands at 10+ million.

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All Customers Aren’t Alike

Partners in Excellence

Are they risk averse, are they always the last to adopt a change, choosing to compete on price or other bases? We can, however, leverage this model of customer maturity to great impact, both in our introduction of new products/solutions, as well as maximizing the effectiveness of our sales and marketing programs.