North Star goals for category leaders: Customer lifetime value model
Martech
FEBRUARY 2, 2023
Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones. Customer lifespan (CL): This is the average amount of time a customer continues buying your products and services. Or any myriad of other issues.
Let's personalize your content