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The marketer’s guide to state data privacy laws

Martech

Requires business to: Allow consumers to opt out of the processing of sensitive PI Collect and process only the minimum amount of data needed for processing purposes Provide consumers with a privacy notice Conduct data protection assessments where the processing may pose a risk.

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Google announces new Display & Video 360 features

Search Engine Land

User ID redaction: Affects Data Transfer files for users in Florida, Texas, Oregon and Montana. Key updates: Report files download list: New page in instant reporting for Display & Video 360 and Campaign Manager 360. Allows customers to view status and access downloaded reports.

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Google to honor new privacy laws and user opt-outs

Search Engine Land

Google is adjusting its practices as Florida, Texas, Oregon, Montana and Colorado enact new data privacy regulations this year. Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. The big picture.

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“Why Am I Interested In Selling,” Mitch Little

Partners in Excellence

nearly 70 years ago, there was this little kid in Montana. Well, in Montana that meant that there was still a lot of time spent inside. The answer is something like this…. In the beginning…. He loved to be outside, so whenever the snow level dropped below his own height he would head out to wander and create “things” in the woods.

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Google Ads gambling and games policy updated

Search Engine Land

Lottery-couriers (who must provide a state license) in Arkansas, Montana, New Jersey and New York. Starting Dec. 12, Google announced it will start accepting and running Ads from: Sports betting from state-approved entities in Vermont. You must apply for certification to be eligible to promote these ads. Why we care.

Gambling 100
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Only 11% of US businesses fully comply with CCPA privacy law

Martech

Alaska, Arkansas, Idaho, Montana, New Mexico, South Dakota and West Virginia all had 0%. The least: Healthcare Services (0%) and Education (8%). Only 15% of California companies are compliant. New Hampshire does best in the state rankings with 24%. Why we care.

B2C 139
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How to make PPC work for SMBs

Search Engine Land

You then conducted location and audience analyses and found that current college students and people in Montana never converted. To limit spend on these non-converting segments, you can exclude current college students and test a -50% bid modification in Montana.

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