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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Dig deeper: Why we care about retail media networks In the club. Why we care. Get MarTech! In your inbox.

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Are Your Strategic Partnerships Your Passive Sales Force?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Today, more than ever before, strategic partnerships, both formal and informal, are an important element of conducting business. What will you do to strengthen the mutual quality of your formal and informal strategic partnerships? Can they be your passive sales force? (c)

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Effective Methods: How to Get Real Estate Leads

Lead Fuze

From harnessing digital platforms like social media and email marketing campaigns, building local connections through networking events and partnerships, traditional advertising techniques such as direct mail campaigns – each method has its own unique advantages which we will delve into further.

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5 Innovative Strategies for Business Expansion

Sales Hacker

Form strategic partnerships or joint ventures. Attempting to form a strategic partnership or joint venture with a complementary company is a great way to support both businesses, fostering collective growth. Minimizing your risks and maximizing your potential is key to choosing the right market for your expansion.

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What Is Business Development?

The 5% Institute

Business development plays a crucial role in achieving this goal by focusing on discovering new markets, building strategic partnerships, and improving customer relationships. Building Strategic Partnerships Collaborations and strategic partnerships can significantly impact a company’s growth trajectory.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy?

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

In last week’s newsletter, we talked about the importance of owned media for better audience insights and building value for your network. By leveraging partnerships in marketing as part of your GTM motions, you combine the networks of you and your partner to reach new markets. Part of what we’ll be doing there?

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