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Chase launches media network

Martech

Over the last several years, many retailers have grown new revenue streams by standing up retail media networks (RMNs) for advertisers. Dig deeper: Why we care about retail media networks Data. Dig deeper: 2024 Predictions: Retail media networks Early adopters. The post Chase launches media network appeared first on MarTech.

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Digital Innovation and Blockchain: Technology Synergy

Sales Pop!

In the dynamic landscape of technology, innovation is not just a buzzword; it’s the driving force behind progress. One such revolutionary innovation that has been reshaping industries across the globe is blockchain technology. Stakers are rewarded with ADA tokens for their contribution to network security and stability.

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2024 Predictions: Retail media networks

Martech

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks.

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Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Get MarTech! In your inbox.

Launch 108
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IAB releases new guidelines as retail media networks mature

Martech

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. However, advertisers and agencies need to be able to compare across networks and measure the impact of campaigns in RMNs against outside channels in order to prove the investment is worth it. Why we care. In your inbox.

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Retailers invest in GenAI and media networks

Martech

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Right now, “somewhat interested” beats “very interested,” but 17% say they have already used the technology on the way to a purchase. Why we care.

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LinkedIn announces a new podcast network

Martech

LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. The pilot program will include shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. A few podcasts from the LinkedIn Podcast Network. Image: LinkedIn. Why we care.