article thumbnail

Email marketers sharpen deliverability tactics at MailCon

Martech

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. At the start of the year, Yahoo and Google issued new rules for bulk email senders. To meet these user demands, Google introduced two new requirements for senders concerning unsubscribes. Processing.

Campaign 121
article thumbnail

Salesforce launches Agentforce for Retail

Martech

The news comes just prior to the National Retail Federation’s conference in New York. Together, AI-fueled digital labor and a modern POS can unlock a new scale of operational capacity for retailers,” said Nitin Mangtani, Salesforce’s SVP and GM, retail, in a release. Processing.

Retail 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Salesforce: AI will drive $61 billion in online Cyber Week sales

Martech

At the Salesforce World Tour in New York City this week, there were demonstrations of how a customer can interact, by voice, with a Saks Fifth Avenue AI agent to change an order and speed up delivery in the context of a natural conversation. Processing. Twenty-four percent of consumers are happy with that.

Retail 110
article thumbnail

Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Processing. Photo: Chris Wood. Email: Business email address Sign me up!

Retail 117
article thumbnail

MOps: Is you is or is you ain’t marketing?

Martech

Not long before I joined MarTech, I worked in the New York office of a well-known British publisher. Processing. There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. ” Are you getting the most from your stack?

Promote 111
article thumbnail

SAP to launch loyalty management solution for retailers

Martech

The news came at the NRF event in New York this week. Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Processing. Loyalty management key features.

Retail 108
article thumbnail

What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. million people live in the city, and research shows that New Yorkers eat an average of three pizzas per capita per year.