Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. Process performance measures. What type of data does your organization gather?

Objectives and Key Results 112

Objectives and Key Results Strategize Follow-up Technology 112

Search Engine Land

JULY 29, 2024

Key benefits of GEO. GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Here’s what we’ll cover in this guide: What is GEO? How GEO differs from SEO.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

NOVEMBER 13, 2024

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. In essence, marketing needs to reframe its purpose within the organization.

Drivers/motivators 133

Drivers/motivators Growth Objectives and Key Results Strategize 133

Veloxy

MARCH 23, 2023

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. 15 Questions to Ask in a Win-Loss Analysis The 5 Rules of Successful Post-Decision Interviews Let’s start reinforcing your sales process!

Process 244

Process Objectives and Key Results Sales Up-sell 244

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives.

E-commerce 120

E-commerce Objectives and Key Results Hospitality Strategic planning 120

Martech

JULY 18, 2024

Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. Implement decision-making frameworks Visualize your decision-making process and the cost of inaction. Fostering a culture that values prompt and decisive action is key.

Objectives and Key Results 117

Objectives and Key Results Government Strategize Launch 117

Martech

SEPTEMBER 25, 2024

Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. With insights from marketing leaders Traci Ward and Tim Hicks, we explore how to navigate this process successfully. A lot of times, people try to get buy-in by promising unrealistic results.

Objectives and Key Results 117

Objectives and Key Results Trust Technology Technology 117

Veloxy

DECEMBER 9, 2024

You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team. Streamline your implementation to focus on what matters most to your sales process.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Cerebral Selling

FEBRUARY 22, 2021

In other words, by leading their customers through the buying process and reducing distractions and choice, they can make it easier for their customers to buy and reduce feelings of post-purchase regret. The customer recognized our authentic desire to modernize their evaluation process and lead them through the evaluation.

Process 227

Process Customers Objectives and Key Results Clients 227

Sales Pop!

JUNE 17, 2025

Show Your Entire Process Up Front One of the biggest reasons prospects hesitate is uncertainty. When you clearly lay out your process from the start, you remove that friction. Here’s how to reveal your process right from the get-go: Avoid vague descriptions or generic timelines. Break your process into simple steps.

B2C 130

B2C Objectives and Key Results Manufacturing Real Estate 130

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. Processing.

Engineering 112

Engineering Objectives and Key Results User Experience Trust 112

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers.

Objectives and Key Results 133

Objectives and Key Results Retail Finance Launch 133

Martech

NOVEMBER 6, 2024

These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 116

Objectives and Key Results CRM Contact Pipeline 116

Martech

JULY 12, 2024

This edition’s enhancements save time for businesses and improve the end-user experience with better search results, individualized personalization and more. Now, you have the ability to add document URLs in the CSV file import process when importing product data. Here’s a recap of what’s new with Salesforce this season.

Objectives and Key Results 112

Objectives and Key Results User Experience CRM Networking 112

Martech

OCTOBER 14, 2024

Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Prompt: What are the top areas I should focus on to improve marketing operations?

Objectives and Key Results 114

Objectives and Key Results Territory Click Through Rate CRM 114

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. In both cases, not only does it save me a tremendous amount of time, but the end results are better than what I normally achieve doing the work manually. Processing.

Meeting 135

Meeting Objectives and Key Results Sports Follow-up 135

PandaDoc

OCTOBER 15, 2024

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed.

Territory 52

Territory Objectives and Key Results Legal Sales 52

Martech

NOVEMBER 1, 2024

Quarterly results drive many leaders. Instead of building a cohesive, results-driven marketing strategy, you end up with scattered initiatives that don’t contribute meaningfully to your overall goals. The key is to be ambitious and create an AI marketing strategy aligned with your business goals right from the start.

Objectives and Key Results 120

Objectives and Key Results Click Through Rate High impact Drivers/motivators 120

Tibor Shanto

JUNE 17, 2021

What hypothesis I am proposing is this: Ambition is key – investing energy in low balling targets will hurt you in the long run. If the reasons why goals are set to be a stretch is new to you I’d recommend you read this post about OKR grading as it outlines the science of why ambition is key to team and organisational success.

Objectives and Key Results 293

Objectives and Key Results Quota Sales Drivers/motivators 293

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Align closely with strategic objectives : Ensure the tools support broader business goals. Processing. Pull user logs for each tool.

Objectives and Key Results 122

Objectives and Key Results Strategize Technology Technology 122

Search Engine Land

JULY 11, 2024

The key to a great focus group is a strong moderator who can ensure there are no overly dominant voices and that the conversation moves in the direction intended. Ensure your questions are clear, concise and directly related to your objectives. Be sure to consider the results through the lens of your objectives.

Objectives and Key Results 112

Objectives and Key Results Promote Trust Presentation 112

PandaDoc

JUNE 2, 2025

They shape those needs by reframing perspectives, taking control of the sales process, challenging customers to look past outdated assumptions, and help buyers see problems in a new light. How the Challenger process works In short, the Challenger method is summed up as teach, tailor, and take control.

Process 52

Process Objectives and Key Results Sales Angle 52

Martech

APRIL 30, 2025

As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. Processing. Here are five key things to do when engaging with B2B data enrichment and hygiene providers. Details about their validation process. Email: Business email address Sign me up!

B2B 104

B2B Objectives and Key Results Territory Negotiate 104

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. Processing. A pipeline of work with timelines.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

ClickFunnels

JUNE 24, 2021

The post Creating A Sales Prospecting Process That Works appeared first on ClickFunnels. How to create a sales prospecting process that works? How To Create a Sales Prospecting Process That Works Go Beyond Sales Prospecting: The Value Ladder Sales Funnel Want Russell To Teach You How To Build Your First Sales Funnel?

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e., Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Objectives and Key Results 125

Objectives and Key Results Technology Technology High impact 125

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Tibor Shanto

OCTOBER 4, 2021

Most use data/stats as an object to be thrown, with the hope the prospect becomes sufficiently impressed to move forward. Data is great, but it is best when used to open structure discussion where the prospect learns in the process. In this case we focus on things that are just beyond reach, and opportunities missed as a result.

Objectives and Key Results 307

Objectives and Key Results Drivers/motivators Prospecting Represent 307

Martech

AUGUST 7, 2024

In this decision process, consider selecting an area where you have low perceived risk and high perceived value. This is its key strength: effectiveness. For instance, do they make your marketing campaigns more targeted and impactful or merely expedite the process without adding substantial value? Processing.

B2B 125

B2B Objectives and Key Results Legal Territory 125

Heinz Marketing

SEPTEMBER 24, 2024

Tasks and Tools In this section, we’ll go through several everyday SDR tasks that can be automated and/or streamlined along with the AI tools to help do the trick. Appointment Scheduling Challenge : Coordinating calendars and booking meetings with prospects is often a time-consuming back-and-forth process.

Objectives and Key Results 104

Objectives and Key Results GTM CRM Follow-up 104

Martech

AUGUST 14, 2024

In martech terms, that means 20% of your tools drive 80% of your results. Dig deeper: The great debate: Activity vs. results 4. Remember, these metrics are most effective when considered alongside qualitative factors aligned with business objectives. Processing. The first part is here. Push for the best terms.

Negotiate 114

Negotiate Objectives and Key Results Technology Technology 114

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Processing. Actively engage in the council to show how AI adds business value.

Objectives and Key Results 135

Objectives and Key Results Government Trust Technology 135

Martech

OCTOBER 29, 2024

Biological evolution uses essentially the same process to deliver its inventive abundance, and biomimicry is increasingly a source of inspiration for designers. Here is the creative process in a nutshell. Select an objective specific enough to guide the process toward something useful, but loose enough to allow for the unexpected.

Objectives and Key Results 123

Objectives and Key Results X-functional A/B testing Campaign 123

Martech

JULY 15, 2024

Timeframe: Consider the time it takes to acquire new customers versus the time it takes to implement and see the results of loyalty actions. This analysis can inform your decision-making process and help allocate resources effectively to achieve your marketing goals. MarTechBot now has 10+ personas to provide more targeted responses.

Customers 115

Customers Objectives and Key Results Cross-sell Follow-up 115