Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Martech

FEBRUARY 2, 2024

It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. Imagine this: You’re excitedly investing in these advanced tools, convinced they’re the key to transforming your marketing strategy. The result?

Objectives and Key Results 89

Objectives and Key Results Technology Technology Strategize 89

Iannarino

FEBRUARY 28, 2024

Over the last two decades, many sales leaders have chased every shiny object that was put in front of them. What are your current sales-team development initiatives, and how will they improve your results? There have never been as many options to continuously level up your sales force. Your team wants you to coach them.

B2B 216

B2B Objectives and Key Results Pipeline Sales 216

Lead Fuze

JULY 25, 2021

9 Overcoming Sales Objections Strategies for Getting Your New Product Launch Marketing Plan on Track. Even when they do, overcoming sales objections needs to be your next goal. But that’s only the start of the struggle every salesperson has to endure. And in those conversations, there will always be objections.

Objectives and Key Results 105

Objectives and Key Results Sales Up-sell Start-ups 105

Gong.io

DECEMBER 14, 2022

It’s not hard to set sales objectives. A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Setting these kinds of sales objectives can be hard, especially when you do it for the first time.

Objectives and Key Results 62

Objectives and Key Results Quota Profit margin Cold Call 62

Search Engine Land

JANUARY 20, 2023

Slater says: “GA4 has the capability to automatically track interactions with forms, both starting the form fill (form_start), and the form submission itself (form_submit) via Enhanced Measurement. Firstly, and most obviously, form submissions are likely to be completed by qualified leads and may result in a sale.

Objectives and Key Results 119

Objectives and Key Results Conversion Campaign Drivers/motivators 119

Sales Hacker

SEPTEMBER 24, 2022

I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results.

Objectives and Key Results 118

Objectives and Key Results Cold Call Sales Follow-up 118

Martech

MAY 17, 2022

If we just had more time and resources then we could produce a better result.”. There are dozens of ways to reach your ideal customers with new channels and distribution methods popping up constantly. It’s nearly impossible to keep up with the persistent barrage of updates and algorithms. This might sound familiar.

Objectives and Key Results 114

Objectives and Key Results Technology Technology Follow-up 114

Search Engine Land

MARCH 15, 2023

A step up from there (at the ninja level) is creating tabs for referencing internal/external impactful updates to the business that might impact customer experience or algorithm updates related to your industry or the type of domain you’re working on. This is why demos and showcases are critical to the agile process.

Product 87

Product X-functional Objectives and Key Results Engineering 87

Lead Fuze

MAY 26, 2023

Additionally, we will discuss gaining experience before starting an agency, choosing the right pricing model, setting SMART goals and differentiation strategies for growth, conducting competitor research and content approaches as well as building a cost-effective portfolio by hiring freelancers. Don’t forget about the power of SEO.

Objectives and Key Results 98

Objectives and Key Results Price Strategize Clients 98

Search Engine Land

FEBRUARY 15, 2023

Complex customer journey and touchpoints Local represents up to 40% of organic traffic for location-based businesses. Google uses AI to understand entities, objects, logos, facial expressions and sentiments in images. Pictures of the same object can be understood differently. Videos can deliver relevant traffic. E xpertise.

Objectives and Key Results 94

Objectives and Key Results Commission Entertainment Engineering 94

Lead Fuze

MAY 26, 2023

In this blog post, we will examine several strategies that can help you optimize your agency relationships while ensuring they are in line with your business objectives. This starts by selecting a primary point of contact for streamlined communication between your business and the agency. But what are KPIs, you ask?

Objectives and Key Results 52

Objectives and Key Results Campaign E-commerce Strategize 52

Sales Pop!

JUNE 10, 2022

This article will discuss 14 tips for setting yourself up for a successful sales call. This could be when a prospect starts asking you personal questions or tries to pursue you romantically. It could also be when a prospect starts cursing at you. Prepare For Objections. Objections are a natural part of any sales call.

Objectives and Key Results 97

Objectives and Key Results Sales Territory Prospecting 97

Search Engine Land

APRIL 15, 2024

Spambusters At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results. State your initial goal, then ask “why” up to five times until you have strengthened and clearly articulated your goals. To improve our website’s ranking on Google.

Process 117

Process Objectives and Key Results Angle Follow-up 117

Veloxy

JANUARY 2, 2024

Grab a warm coffee or tea and let’s get started! Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales.

Product 246

Product Territory Objectives and Key Results Sales 246

Tibor Shanto

JULY 7, 2021

But there is no escaping the fact that while sale may not be a numbers game, your numbers have to add up. But there is no denying that a lack of quality prospects leads to the same poor results. When we look at athletes, say runners, the number is the starting point. Your Numbers Have To Add Up. Numbers Are Here To Stay.

Objectives and Key Results 301

Objectives and Key Results Quota Gaming Commission 301

Lead Fuze

JUNE 29, 2023

We’ll also provide insights on crafting an effective performance improvement plan by identifying areas that need improvement and setting achievable yet challenging objectives. Finally, learn how monitoring progress through marking key milestones can lead to achieving desired outcomes from your PIPs. Why do companies use PIPs?

Objectives and Key Results 52

Objectives and Key Results Legal Construction Growth 52

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Key account management (KAM), also known as strategic account management, is a concept that first emerged in the 1970s.

Account management 52

Account management Objectives and Key Results Strategize Legal 52

Sales Hacker

JUNE 17, 2020

An excellent place to start is by understanding the definition of “management consulting” (Wikipedia). Objectives and Key Results (OKR) is a collaborative goal setting and planning system designed to create company-wide alignment, engagement, and accountability around ambitious goals. KEY-RESULTS.

Consult 70

Consult Objectives and Key Results Sell Management Consulting 70

Hubspot

SEPTEMBER 29, 2023

The key to improving sales performance lies not only in the hands of sales reps, but also in the ability of their managers to provide effective guidance and support. Additionally, with features like call coaching software — some tools can even help you help them level up their conversations. This is no different in sales.

Objectives and Key Results 59

Objectives and Key Results Price Objection handling Pitch 59

STAR Results

NOVEMBER 14, 2021

When I was running a sales force , I was equally focused on finishing the year off and starting the next year even stronger. I would get my sales team to begin building plans for a strong start in the upcoming year at this time of year. Top companies are focused on being ready to start the year off with a bang.

Territory 227

Territory Objectives and Key Results Sales Start-ups 227

Veloxy

DECEMBER 28, 2023

Grab a warm coffee or tea and let’s get started! Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Tibor Shanto

OCTOBER 4, 2021

Most use data/stats as an object to be thrown, with the hope the prospect becomes sufficiently impressed to move forward. In this case we focus on things that are just beyond reach, and opportunities missed as a result. This will help you understand objectives and outcomes to focus your questions on, leaving the datapoint for later.

Objectives and Key Results 307

Objectives and Key Results Drivers/motivators Prospecting Represent 307

Cerebral Selling

AUGUST 12, 2023

In my wildest dreams, I never imagined I’d end up in sales. David in his “Big Bang Theory” Days (1997) I started my career as a research scientist and got into sales (by accident) in 2000 at the turn of the dot-com boom. One which I helped start in 2008 was acquired Salesforce, which is how I came to work there.

Objectives and Key Results 187

Objectives and Key Results Pitch Sales Gaming 187

Search Engine Land

MARCH 27, 2024

This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its suitability for your organization. Employees frequently change roles, resulting in an unstable buying committee. The key to identifying whether you are ready for ABM comes down to this.

B2B 105

B2B Objectives and Key Results Strategize CRM 105

Lead Fuze

SEPTEMBER 2, 2023

Let’s delve deeper into this key strategy for sales success. The objective? Last up: hot ones. In essence, what is lead nurturing but a strategic process designed to engage prospects by providing them relevant information at each stage of their buying journey? What is true about lead nurturing?

Objectives and Key Results 52

Objectives and Key Results Non-Profits Trust Sales 52

Veloxy

FEBRUARY 13, 2023

Let’s get started (or fast forward using the table of contents below)! While close ended questions give you faster and direct results, open ended questions deliver richer and more valuable insights. This is why asking the right open ended pain point questions is key, especially when engaging with prospects and leads.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Martech

MARCH 27, 2024

This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its suitability for your organization. Employees frequently change roles, resulting in an unstable buying committee. The key to identifying whether you are ready for ABM comes down to this.

B2B 106

B2B Objectives and Key Results Strategize CRM 106

Veloxy

SEPTEMBER 28, 2023

Two people could be selling the same product, but experience very different results. Know Your Product Well Before you start thinking about the most effective sales techniques, you need to cover the basics. Use all resources that you have at your disposal to gather information on objectives, strategies, and challenges.

Objectives and Key Results 264

Objectives and Key Results Pitch Angle Sales 264

Martech

MARCH 21, 2024

Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. Your goals should be measurable and directly tied to your company’s key business objectives. As you craft these objectives, consider the following points: Marketing efficiency. Personalization.

Objectives and Key Results 104

Objectives and Key Results Strategize Technology Technology 104

Tibor Shanto

AUGUST 5, 2021

It start with how sellers think about time; which is why in sales, time is value not money. With my clients, we focus on Objectives, the definition is as follows: Buyers will see value in those services and/or products that remove barriers, obstacles, or help bridge gaps between where the buyer is now – and – their objectives!

Objectives and Key Results 293

Objectives and Key Results CRM Sales Prospecting 293

The Sales Hunter

JULY 30, 2019

As I’ve worked with thousands of salespeople and written the book, High-Profit Prospecting, I have narrowed it down to what I like to call the “10 Keys to Prospecting”: Check out the video where I discuss these 10 keys: 1. Never start what you can’t finish. Prospecting is about following up.

Prospecting 84

Prospecting Objectives and Key Results Pipeline Follow-up 84

STAR Results

JUNE 3, 2020

Businesses are starting to open, which hopefully is a good thing. Even though we are still social distancing and face to face selling may not resume until 2021, you are still responsible for sales results. What can you do to jump-start your sales and make up for any lost sales during the last several months?

Closing 247

Closing Objectives and Key Results Sales Follow-up 247

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 84

Account management Objectives and Key Results Cross-sell Non-Profits 84

Martech

JANUARY 29, 2024

Here are some key areas where generative AI can make a significant impact: Content Generation: Generative AI can help startups create high-quality and engaging content at scale. Startups can use generative AI to develop intelligent chatbots that handle routine queries, freeing up human resources for more complex tasks.

Objectives and Key Results 93

Objectives and Key Results Lead generation Growth Campaign 93

Salesforce

OCTOBER 18, 2023

In this piece, we’re going to walk you through some of these challenges, the keys to overcoming them, the objectives and processes that fuel successful demand gen, and why good demand gen is worth the effort. Conversion: When a lead is properly nurtured, they start buying from your brand and become a customer.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Hubspot

AUGUST 21, 2023

Price negotiation is central to virtually every sales process, and understanding how to properly prepare for one can be a big help in reducing stress and improving results — especially if you're new to the process. 10 Key Steps to Preparing for a Successful Price Negotiation 1. Set an agenda and start with a strong opening question.

Negotiate 53

Negotiate Price Objectives and Key Results Appointment 53