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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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How We Approach Virtual Sales Training to Ensure Results

Force Management

Read the original article to learn more about why our process equips our customers to achieve lasting results. We’re supporting customers right now in implementing their strategic initiatives virtually to ensure their sales organization can execute on new revenue goals and benchmarks. Read it here.

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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

These range from strategic alterations to investments you can make that will have a transformational impact. Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales. Improve Lead Prospecting At the heart of successful sales efforts is lead generation.

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How Codecademy Saw 5X Growth with Strategic Testing

ConversionXL

As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. . From spaghetti testing to strategic testing . That’s what led us to strategic testing. We saw a strong positive result, so we kept moving.

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Position marketing ops as a strategic partner: A New Year’s resolution

Martech

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Define marketing objective and key results for how to measure progress. In order to do that, I need to market the value of my team internally.

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Account Based Selling: The Easy Guide for Beginners

Veloxy

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? The results? Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. Internal alignment.

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The 5 key pillars of AIOps in marketing

Martech

It’s important to document key details on each project, such as goals and objectives, the source of data input, AI tools used, target metrics, risks and results, so that AI efforts can be quantified and reported on to provide an understanding of the efficiency they may result in. Track risks and dependencies. Get MarTech!