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Defining Sales Success – The Art and Science of A Sales Managed Environment®

Anthony Cole Training

I'm sure someone from the Harvard Business Review or the University of Pennsylvania Wharton School of Business could prove otherwise, but when it comes to defining success, I don’t believe there is an art to it.

Sales 120
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The Monday Morning Breakfast For Champions Podcast – Episode 51 – Richard D. Janezic

Tibor Shanto

Rick graduated with a BS Engineering from DeVry University, and completed professional development coursework at The University of Chicago, Booth School of Business, and the Wharton School of Business at the University of Pennsylvania. .

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Political ad spending shifts regional CTV costs for brands

Martech

No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. CPMs rose 8% year-over-year for this election season. over last year.

Territory 117
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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

The company was started by two former University of Pennsylvania roommates, Andrew Kortina and Iqram Magdon-Ismail. Unfortunately, Iqram forgot his wallet in Pennsylvania. One of the brands that has done a great job at simplifying financial transactions is Venmo. Andrew ended up picking up the tab for Iqram that weekend.

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B2B Reads: Being More Productive, Livestreaming Tips, and the Rise of Virtual Selling

Heinz Marketing

New research from the University of Pennsylvania explores why employees tend to be uncomfortable with speaking up, and what managers can do about it. Livestreaming video has become a standard way to share ideas, information, and expertise. Thank you for the tips, Stephanie Stahl. Why People Don’t Always Speak Up At Work.

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Success and Risk Taking - Are Your People Failing Enough?

Anthony Cole Training

Doug: Doug had been working on an insurance account in eastern Pennsylvania. Here are three examples of people that are highly successful sales people and a brief story about their 'story of failure via risk taking'. The names have been changed to protect the guilty).

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Hate speech on social media can significantly damage brands: Study

Martech

The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.