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Google rolls out new AI-organized search results, AI Overview links

Martech

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens. Processing.

Retail 126
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Holiday ecommerce start surpasses record-breaking forecast

Martech

retail site visits across 18 product categories. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Practically speaking, this is the first year retailers are using AI agents for streamlined customer experience. Why we care.

Sports 125
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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market.

Price 72
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Make Halloween Sales Less Trick and More Treat This Year

Salesforce

Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. But last year, the National Retail Federation estimated the U.S. What’s the scariest thing about Halloween?

Retail 105
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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations. These customers buy more frequently, are less price-sensitive and are more likely to recommend the brand.

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Second quarter saw slowing ad spend on most platforms

Martech

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. YouTube was the only major platform that saw an increase.

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How to identify high-churn personas in B2B and mitigate their risk

Martech

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. You can also work to identify new champions.

B2B 120