Remove Price Remove Referrals Remove Retail
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Go-to-Market Training Courses and Strategies for Success

Highspot

Be sure to master the four Ps of marketingproduct, price, promotion, and placementthrough GTM training. Go-to-market training arms you with the knowledge to tackle the four Ps of marketing: product, pricing, promotion, and placement. It might seem like a lot of guesswork, but it becomes clear with the right skills and training.

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Why traditional SaaS pricing models (like per-seat) dont work in the agent era. 25:15 Why legacy SaaS pricing models dont work for agentsand what comes next. I guess hindsight is 2020, but looking at apps and mobile, the pricing to me, at least just always kind of made sense. What are your thoughts on pricing?

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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

The decline of seat-based pricing and rise of outcome-based models. 31:00 Seat-based pricing is dying how to move to value-based contracts. 31:00 Seat-based pricing is dying how to move to value-based contracts. The role of hyperlocal data, competitive analysis, and personalized content in GTM strategy.

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An email automation blueprint for smarter customer journeys

Martech

In this case, the client is B2B and their product is more complicated than buying a dress from a retailer. Marketing funnel stage: Evaluation/engagement Customer journey step: Clicks on Request a price quote link in email. Marketing funnel stage: Engagement Customer journey step: Receives price quote; doesnt purchase.

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Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

I chose to buy from a national retailer and decided to purchase in-store for the big-ticket item. It was almost like they knew I was going to buy a TV and didn’t need to lower their prices substantially to incentivize me. For pricing, it’s not about interpreting buyer psychology. But how did they know that? Chris Wood, Editor.

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U.S. Retailers Face Extra $223 Billion in Costs of Goods This Holiday Shopping Season, Salesforce Predicts

Salesforce

retailers will face an extra $223 billion in costs of goods sold this holiday season, Salesforce predicts, which include year-over-year jumps in the costs of freight, manufacturing, and labor. The expected price hikes come as the global consumer economy is undergoing a digital transformation. GET THE NEW HOLIDAY RETAIL PLANNING GUIDE.

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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. ” Is RGSP new?

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