Remove Price Remove Represent Remove Retail
article thumbnail

Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

Imagine your sales podcast could dynamically offer different versions of the same episode to distinct customer segments—for instance, content customized for potential clients in healthcare versus those in retail. Wrap up Combining AI and podcasting represents a cutting-edge approach for sales teams looking to enhance their strategies.

article thumbnail

2024 online holiday spending set for record year with $240 billion in sales

Martech

This represents a 8.4% This is good news for retailers with a solid digital marketing strategy. Adobe divided goods into four price tiers.) This is because of price discounts, not because shoppers are feeling wealthier. retailers,” said Pandya. retailers,” said Pandya. year-over-year growth. Why we care.

Retail 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

True loyalty is about more than transactional convenience or pricing considerations. Higher lifetime value They often spend more overtime, buy more across your product lines and are less price-sensitive, contributing to higher customer lifetime value. It’s about trust, shared values and personalized experiences.

article thumbnail

Second quarter saw slowing ad spend on most platforms

Martech

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. This marks a shift from Q1, where Instagram led the pack, according to the report.

article thumbnail

Meta ad revenue up 22% in second quarter

Martech

The average price per ad was also up 10%. billion — representing a 22% jump compared to the prior year,” said Lukman Otunuga, Senior Market Analyst at forex trading broker, FXTM. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1

Retail 117
article thumbnail

Are Your Store Associates Ready for Holiday Shopping Season?

Salesforce

For years now, retailers have focused their retail holiday prep on crushing Cyber Week. of annual retail sales revenue. There’s a reason we champion an omnichannel approach for retailers. There’s a reason we champion an omnichannel approach for retailers. After all, holiday shopping accounts for 19.3%

Retail 52
article thumbnail

Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? Promotional pricing involves a temporary price drop on products or services.

Promote 52