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Gross Profit Margin: How to Calculate It and What It Tells You

Salesforce

Gross profit margin (GPM) is a key financial metric that measures your company’s profitability. This blog post takes a closer look into the intricacies of gross profit margin, exploring its formula, calculation, and interpretation. What well cover: What is the gross profit margin?

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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. It can help them to be resilient to changing market conditions, and achieve their profitability goals. Up to 40% decrease in promotional spend.

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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Promotional pricing involves a temporary price drop on products or services. Watch the demo Benefits of promotional pricing Why would a business want to lower its profit margins voluntarily? Launch new products quickly Discounts and promotions do not have to be reserved for old products.

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Consumer Optimism Will Turn a Corner Ahead of the Holidays

Salesforce

In this era of economic uncertainty, there is also incredible opportunity for consumers and retailers alike, thanks to AI. From generative AI services going mainstream back in 2023 to AI agents today, the way consumers interact with the internet and the way that retailers operate is changing very rapidly.

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Mastering Amazon Brand Protection

TrackStreet

The key to long-term success isn’t just listing products and fulfilling orders. They can undermine your brand’s reputation, erode profit margins, and create customer confusion. Since its relaunch in 2017, Amazon has offered brand owners better tools to control how their products are represented and sold.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Ways to Increase Profit Margin. If you want to improve your profit margin, you can't go in blind.

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Why we care about retail media networks

Martech

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

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