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Salesforce launches Agentforce for Retail

Martech

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context. Guided shopping.

Retail 127
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SAP to launch loyalty management solution for retailers

Martech

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail 108
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Key SEO, UX and CRO tips to boost brick-and-mortar retail sales

Search Engine Land

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. Using these skills and the information below, you may be able to help retail locations increase their AOV, how many customers shop per day and an increase in items per purchase.

UX 84
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Salesforce: AI will drive $61 billion in online Cyber Week sales

Martech

AI will augment the digital shopping experience, not just through tailored product recommendations but also with AI agents, effectively doing the consumer’s shopping for them. Schwartz is director of consumer insights and strategy, retail and consumer goods, at Salesforce. billion global shoppers, 1.6 How AI provides the assists.

Retail 110
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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?

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Are Your Store Associates Ready for Holiday Shopping Season?

Salesforce

For years now, retailers have focused their retail holiday prep on crushing Cyber Week. of annual retail sales revenue. There’s a reason we champion an omnichannel approach for retailers. There’s a reason we champion an omnichannel approach for retailers. This can negatively affect customer service.

Retail 52
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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. Higher lifetime value They often spend more overtime, buy more across your product lines and are less price-sensitive, contributing to higher customer lifetime value. What’s emotion got to do with it?

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

🚀 AI in Action: Dive into case studies demonstrating AI’s impact in customer service, retail, and beyond. 🤝 Empowering Your Team: Understand how AI assistants boost productivity with 24/7 scalability and data-driven insights.