Martech

AUGUST 19, 2024

These insights help refine your target list, allowing you to focus on prospects with a higher chance of converting. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product. Avoid overwhelming recipients with excessive information at once.

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Martech

JULY 31, 2024

Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. After 50 regression analyses, they found six key factors have a meaningful correlation with net promoter score results, revealing what customers value most. Meets requirements. Ease of use.

B2B 125

B2B Customers Drivers/motivators Referrals 125

Hubspot

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering. (In

Closing 85

Closing Quota Healthcare Tradeshows 85

ClickFunnels

JULY 17, 2025

Marketers often guide prospects to dedicated sections of a website that spotlight specific offers. Keep messages short and easy to understand so your prospects won’t get lost in the details. Only ask prospects for the information you absolutely need, like a name and email address. The same advice goes for forms.

Promote 130

Promote Follow-up Start-ups Prospecting 130

Salesforce

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.”

B2B 109

B2B Legal Entertainment Follow-up 109

Sales Pop!

JULY 8, 2025

Conclusion: Leading with Purpose Promotes Interest and Growth: As your collaborative network gathers to celebrate, it’s wise to request their thoughts on the effort in place, and how to improve to take processes to new heights. Accordingly, when the time is right for a celebration, collectively arrange one for all to enjoy ‘the win.’

Drivers/motivators 173

Drivers/motivators Networking Growth Promote 173

Hubspot

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” It's relatively self-explanatory. Let's get a little more perspective on the various kinds of business emails you can send.

Clients 78

Clients Referrals Prospecting Sales 78

Salesforce

DECEMBER 19, 2024

When you move on from a prospect who doesnt make a buying decision, it can feel like a loss or it can give you incredibly valuable information about your buyers, as you can draw correlations among opportunities that close without a decision. Quick tip: A great way to promote a culture of transparency is to lead by example.

Territory 97

Territory E-commerce Sales Drivers/motivators 97

Hubspot

SEPTEMBER 30, 2024

Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case. Social selling isn‘t about bombarding prospects with generic sales pitches; it’s about building relationships.

Sell 75

Sell Relationship building Trust Networking 75

Search Engine Land

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. Increased customer spending Loyalty programs play a critical role in incentivizing customers to spend more with a brand.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Sales Pop!

MAY 22, 2025

Moreover, listen to the details about how they entice their prospects to purchase. Before connecting and promoting another, its wise to research and review postings in their words. Share favorite learning moments with staff, collaborators, prospects, and current clients to improve client engagement and business growth.

Growth 217

Growth Territory Appointment Quota 217

Partners in Excellence

JANUARY 23, 2025

And that drives us to look at our prospecting and activity metrics. They may have fears about what it means to them and their jobs, they may have aspirations to grow, learn, be promoted, they may just want to simplify things making it easier for them to get through the day/week. Then there’s another challenge.

Gaming 119

Gaming Up-sell Quota Pitch 119

ClickFunnels

MAY 6, 2025

Promote your business and gain the consumer’s contact information through subtle strategies (like contact boxes, promotional sign-ups, etc.). Sales Funnel Stages To reach that final sale, you’ll need to strategically guide the customer through multiple stages of the funnel.

Growth 130

Growth Strategize Sales Contact 130

Search Engine Land

SEPTEMBER 19, 2024

Think of high-conversion keywords and dynamic product ads that directly showcase your offerings and promotions in the search results. Bottom of funnel (BOFU): Converting prospects to customers The bottom of the funnel is where the magic happens. Your focus here is on converting high-intent prospects into customers.

Campaign 78

Campaign Education Lead generation Trust 78

Hubspot

JULY 22, 2024

I’ve found that cold calling is an excellent way to engage prospects one-on-one and move them to the next step in the buying process. Cold calling is most effective when paired with strategies such as prospecting and sales qualification. Cold Call Script Examples **The prospect's phone rings** Prospect: Hello?

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Martech

DECEMBER 5, 2024

If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. Even if they don’t bite, you’re not losing credibility by giving them information they may find overly promotional or lacking substance. “You’re damned if you do and damned if you don’t.”

B2B 129

B2B Drivers/motivators Campaign Service 129

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Marketing’s job is to promote the product’s value so prospects will come and talk to you. A live Q&A session with engineering can clarify technical details that might stump a prospect.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. Increased customer spending Loyalty programs play a critical role in incentivizing customers to spend more with a brand.

Cross-sell 110

Cross-sell Drivers/motivators Strategize Promote 110

SaaStr

JANUARY 26, 2025

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3.

Education 105

Education Legal Promote Growth 105

Search Engine Land

SEPTEMBER 6, 2024

Audience performance Tracking the performance of prospecting (in-market audiences, affinity audiences, demographic details, etc.) Perhaps your remarketing audiences performed less effectively than your prospecting segments. Did the ad highlighting a promotion blow its counterparts out of the water? Detailed demographics.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

ClickFunnels

MAY 13, 2025

Connect with your Prospects 4. Connect with your Prospects As prospects come in, guide them through the sales process to turn them into customers. Once your lead magnet is ready, promote it on social media, via email, and through ads to attract new leads. Do I Need to Purchase Software to Build My Funnel?

E-commerce 130

E-commerce Strategize Sales Lead generation 130

Hubspot

AUGUST 27, 2024

Up to 40% decrease in promotional spend. I also recommend that before you implement your pricing strategy, you create a communications plan for your prospects, clients, and partners to explain how your new pricing model will impact their future purchases from your company. Up to 5% margin growth.

Price 72

Price Profit margin Contract Retail 72

Salesforce

NOVEMBER 15, 2024

SDRs play a vital role in building business, managing inbound inquiries, booking meetings, qualifying leads, and prospecting. The sales role involves closing deals and meeting sales objectives through effective communication and understanding prospect and customer needs. However, the role of the SDR is often thankless.

Tradeshows 52

Tradeshows Drivers/motivators Territory Negotiate 52

Partners in Excellence

MAY 21, 2025

I talked about succumbing to “Just do this one thing,” or “Here is the formula/script,” and other techniques being promoted by guru’s of various types. There, I discussed my concern with seller and manager ability to think critically. Fast forward, 14 years, it’s gotten so much worse.

High impact 99

High impact Conversion Start-ups Presentation 99

Hubspot

MAY 26, 2025

One time, after a rough morning, I procrastinated and put off prospecting, one of the most important tasks in my role. I can actively listen, serve from the heart, and genuinely listen to my prospects concerns. I remember that SDR I coached who finally got promoted to AE. And, when I physically feel good, I feel more confident.

Cold Call 65

Cold Call Quota Gaming Pitch 65

Hubspot

SEPTEMBER 17, 2024

Regardless of fluctuating feelings around AI (data from HubSpot’s recent research on AI in sales revealed that 9% of sales professionals believe automation tools can make prospecting efforts more effective), the majority of sales professionals feel quite strongly about AI’s positive impact on their productivity and performance. That’s all.

Sales 41

Sales Healthcare Technology Technology 41

Salesforce

OCTOBER 29, 2024

The five-step, door-to-door sales process includes prospecting, approaching, presenting, closing, and following up. Simply put, to have the best chance of closing a deal, you need to research your prospects — including their pain points , goals, industry, and competition — and ensure your sales pitch speaks to them.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

PandaDoc

JUNE 26, 2025

This could include targeting the right prospects, using persuasive messaging, and following a structured sales process. See also 5 ways to tell when you should use lead generation or sales prospecting 2. Prioritize high-quality leads Targeting the right prospects is key for higher success rates.

CRM 52

CRM Legal Sales Price 52

Engage Selling

MARCH 6, 2024

Self-promotion will only take you so far. How selling results with proof is the way to win over your prospect. Also – don’t forget to check out: Are You Burning … The post Your Prospect Needs Proof first appeared on Colleen Francis - The Sales Leader.

Prospecting 62

Prospecting Promote Sell Sales 62

Salesforce

JULY 3, 2025

Instead of manually entering data or trying to remember when to check in with a prospect, automation does it for you — so you can focus on building relationships and closing deals. Instead of guessing, you can focus on the most promising prospects. Why sales automation is important for startups The numbers say it all. Get it now 2.

Technique 52

Technique CRM E-commerce Click Through Rate 52

criteria for success

MAY 4, 2025

The unfortunate truth is that sales managers are often former sales reps who were promoted for closing lots of deals but received no further training prior to taking on the new position. Here are the5 categories of a Sales PlayBook template and some guiding questions get you started: Prospecting What are your buyer personas?

Growth 52

Growth Sales Quota Follow-up 52

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. I’ve found that prospects seem quite receptive to InMail. Source: Gartner ​. LinkedIn from CEOs to SDRs 1.

Closing 62

Closing B2B Sell Referrals 62

Martech

SEPTEMBER 5, 2024

We hypothesized that combining a call-to-action button in a contrasting color with a second CTA button at the bottom of the promotional content would generate more clicks than the current combination — a button in the prevailing color and a text link, also in the prevailing color, at the bottom of the message.

Drivers/motivators 121

Drivers/motivators Follow-up Campaign Promote 121

Highspot

JUNE 12, 2025

When buyers expect instant access to product visuals, clinical data, and promotional details, providing a disjointed or delayed experience won’t cut it. With Highspot’s Digital Sales Rooms , SkinCeuticals creates a personalized, centralized space that makes it easier for prospects to buy. That’s where DSRs come in.

Pitch 52

Pitch Education Meeting Start-ups 52

PandaDoc

JUNE 2, 2025

Decision criteria Especially for multi-faceted solutions like SaaS software or custom components, a prospects needs can quickly become overshadowed by the number of features that are available. Theyre internal promoters that can help to sway minds, even though they wont make the final decisions on their own.

Objectives and Key Results 52

Objectives and Key Results Sales Legal Finance 52

Martech

JUNE 11, 2025

The brands succeeding today are building pipeline by leading with education, thought leadership and community — not just product promotion. Pick an area focusing on engagement and test new ways to broadcast promotions to prospects and help them move along the journey.

Pipeline 113

Pipeline B2B Cross-sell Education 113

Salesforce

AUGUST 27, 2024

What you’ll learn How to unlock B2B data outside of your CRM How to use AI to create more personalized journeys for better prospects How to activate B2B data to send the right ad, to the right person, on the right platform B2B innovation starts here Data and AI are accelerating B2B marketing innovation.

Campaign 64

Campaign B2B CRM Represent 64