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Meta advertisers can avoid 30% Apple service charge for boosted posts

Search Engine Land

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. What is the Apple service charge? It’s important to note that this service charge goes to Apple, not Meta. If these funds are added within the iOS app, an Apple service charge applies. Why we care.

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Outlook vs Gmail Showdown: Picking the Best Email Service in 2024

Veloxy

When it comes to choosing an email service, you’re likely wondering about the “Outlook vs Gmail” debate and which will best meet your needs. Currently, 60% of businesses use Gmail as their email service provider, while Outlook is the preferred email application for 95% of large and very large companies. How do you choose?

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly!

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Google updates ad policies to allow more CBD promotions

Search Engine Land

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care.

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Threads is adding branded content tools to create paid promotion opportunities

Search Engine Land

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. With that in mind, paid promotion opportunities could be an effective way for brands to connect with the Threads audience in the meantime, in a way beyond creating organic posts. Why we care. Following Instagram’s lead.

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6 Easy Ways to Celebrate Customer Service Week All Year Long

Salesforce

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

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Best of the Bot: Create a Facebook post promoting Black Friday deals

Search Engine Land

You have unwavering dedication to customer service. You have unwavering dedication to customer service. BlackFridaySale #TransformativeCrystals #SpiritualJourney #DublinRocksAndMinerals Try Search Engine Land Bot The post Best of the Bot: Create a Facebook post promoting Black Friday deals appeared first on Search Engine Land.

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