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Stop Promoting Your Startup. Start Promoting Real Value in Your Industry.

SaaStr

So two discussions this week were reminders to me of how much marketing has changed in the early and “pre-brand” stages: Two very successful founders ($1B+ exits) with new startups pushed me really hard to promote their new startup you’ve never heard of our our podcast + at SaaStr Annual. Level up the value you add, for real.

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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. Out-of-order promotion also allows Google to enforce its relevance standards. SUBSCRIBE See terms.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly! I am trained with Search Engine Land content.

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Threads is adding branded content tools to create paid promotion opportunities

Search Engine Land

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. With that in mind, paid promotion opportunities could be an effective way for brands to connect with the Threads audience in the meantime, in a way beyond creating organic posts. Why we care. Following Instagram’s lead.

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Marketers are regularly promoted and deeply rewarded

Martech

He continues: “Competitive compensation packages, fast and frequent promotions and overall satsifaction for professionals in this field are a testament to how highly valued these roles are.” The survey breaks down salaries, raises and promotions by job level as well as by gender. ” The 2022 survey. The top takeaways.

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Is Self Promotion Bad?

SalesBlog!

Have you found that others try to belittle your experiences… your ideas when self promotion takes place? In my opinion not only should you learn to self promote but it is crucial to your life and business successes. That really pumps me up. Without promotion something terrible happens… Nothing!” – P.T.

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New Microsoft Store Ads promote desktop apps on Windows devices

Search Engine Land

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app. Getting started with Microsoft Store Ads.

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