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Assessing Your Marketing Technology Stack

Heinz Marketing

According to Scott Brinker’s most recent Marketing Technology Landscape , there are 9932 (and counting) solutions in the marketing technology space. Our motto is always strategy first, technology second. We believe that technology needs to support your marketing strategy, not be your marketing strategy. Getting Started.

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Channel99 announces verification pixel technology for B2B

Martech

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” Verification pixel technology. Today’s announcement fulfils the promise.

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers. By focusing on the customer’s needs and demonstrating empathy, outside sales representatives can build lasting relationships that lead to recurring business and long-term success.

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How your approach to content needs to change: People, process and technology

Search Engine Land

Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. This changes how content is represented online and how the focus on optimization becomes more vital and diverse. This process is becoming less linear and more fluid. Think about trust signals as the output.

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The Power of Conversation Intelligence

This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite. Where Conversation Intelligence fits into your sales technology stack.

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Optimization science: Technology and brain science can drive performance

Martech

But do you have the right technology to achieve your goals? As you evaluate your martech stack, you might realize that you need to do more than use the right technology — you need to optimize it. Optimization science is harnessing the full potential of customer-facing technology. Selecting the right technology platform.

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Insurance Technology Is Changing the Industry — Here’s How

Salesforce

Nimble insurance technology companies are winning new customers by providing near-instant quotes, fast claims processing, and personalized service. Over 80% of insurance executives say their business and technology strategies are the same. Over 80% of insurance executives say their business and technology strategies are the same.