Google Merchant Center allows retailers to save product filters

Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.

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The ability to save product filters has been spotted in Google Merchant Center. We’ve reached out to Google for more details about this feature but have not received a response at the time of publication.

Saveable product filters in Google Merchant Center.
A screenshot of product filters in Google Merchant Center. Image: Kirk Williams.

Tip of the hat to Kirk Williams of ZATO Marketing for bringing this to our attention.

Why we care

This nifty, albeit minor, update can save marketers some time that might otherwise be spent fumbling through data to find what they’re looking for. Being able to save product filters enables marketers to more quickly analyze different product categories, such as clearance items, for example.

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

George Nguyen
Contributor
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.

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