Martech

SEPTEMBER 6, 2024

“Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. Email: Business email address Sign me up!

Government 116

Government Legal Advertising/ Marketing Market share 116

Hubspot

MARCH 12, 2025

SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. Table of Contents What is SNAP selling? The 3 Decisions SNAP Selling Terms to Know How to Start SNAP Selling What is SNAP selling? I dont go there so their team can sell me random tools. So, the first hurdle?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Martech

OCTOBER 22, 2024

Technology stack Leads using technologies that integrate with or complement your solution should receive additional points. Existing customers Take note of existing customers to identify opportunities for up-selling and cross-selling, which can be beneficial for improving lead scoring. Processing.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Martech

SEPTEMBER 11, 2024

Connect functional groups and leverage talent and technology via shared goals and connected data. When many people are responsible for upselling and cross-selling, the customer can be, at best, confused and, at worst, feel badgered by multiple people from the same company. By fine-tuning these, you can better meet customer needs.

Cross-sell 111

Cross-sell Customers UX A/B testing 111

Martech

AUGUST 12, 2024

I am the first generative AI chatbot for marketing technology professionals. Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g.,

Customers 115

Customers A/B testing B2C Cross-sell 115

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. It can be difficult to predict which merchandise will sell well and which could flop. If your forecast is off, you could end up with lots of inventory to discount on November 1st, eating into your margins. Back to top.

Retail 105

Retail Promote Sales Follow-up 105

Partners in Excellence

NOVEMBER 5, 2024

If selling reduction in admin time/tasks represents a few percent of their overall expenses, they may have bigger fish to fry. That doesn’t mean our solutions aren’t important or that we should give up, we have to focus on the people the solution impacts the most, getting their support to invest in those solutions.

Represent 123

Represent Up-sell High impact Gaming 123

Martech

SEPTEMBER 20, 2024

Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. He’s not just selling individual products; he’s bundling solutions that solve pain points across multiple areas of a client’s business, increasing cross-product value and making the platform more attractive and sticky for customers.

GTM 112

GTM Product Cross-sell Profit margin 112

Martech

AUGUST 19, 2024

I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual. The cost-conscious decision-maker As with many other types of selling, some areas of tech appear to be a race to the bottom. Everyone was eager to adopt new technology and had high expectations for what that technology would do. Processing.

B2B 120

B2B Contract Consult Price 120

Search Engine Land

SEPTEMBER 13, 2024

These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders. Each label would be easy to replace as the seasons or lines change and can highlight the technology in the shoe that matches the aisle. For the running aisle, they could do a branded image with a runner.

UX 84

UX Retail Sports Cross-sell 84

Martech

DECEMBER 4, 2024

.” Platforms like G2 and TrustRadius may serve to aggregate opinions in the B2B technology space, for example, an influencer puts a face and reputation behind his or her views. Zaw’s LinkedIn article lists six important traits to look out for in B2B influencers as identified by 1,700 technology buyers across the U.K.,

B2B 120

B2B B2C Entertainment Niche 120

Sales Gravy

MAY 28, 2025

The tighter your route planning, the more selling time you create and the less windshield time you waste. You can also set up your phone so contact numbers are easily accessible with voice commands. Hands-free follow-up calls: Use voice-to-text features to send follow-up messages to prospects or customers.

Territory 93

Territory Appointment Legal CRM 93

Partners in Excellence

JANUARY 23, 2025

Anyone entering into selling immediately sees the obsession we have with numbers. They create revenue models, bow ties, and related models reducing selling to a math equation. Despite ramping up the numbers, increasingly we are not achieving our goals. What if we started thinking of selling as a human game?

Gaming 119

Gaming Up-sell Quota Pitch 119

Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. When you change the apps at the center of the stack, you end up making changes throughout the stack.

Cross-sell 116

Cross-sell Growth CRM Up-sell 116

Martech

SEPTEMBER 12, 2024

The company’s unique selling proposition — its commitment to delivering premium coffee experiences in a welcoming environment — is undermined by trying to cater to everyone. The appointment of a new leader who is seen as highly competent pushed Starbucks stock up 25%. Processing.

Appointment 112

Appointment Strategize Customers Promote 112

Salesforce

AUGUST 15, 2024

By automating routine tasks such as invoicing, inventory management, and email marketing, businesses can reduce their teams’ time and effort, freeing up their days for more important tasks like strategy and selling. Some small business tools can significantly boost productivity by streamlining daily operations. Back to top. )

Product 89

Product E-commerce CRM A/B testing 89

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Sales Hacker

DECEMBER 17, 2024

I have no idea what episode we are currently on, but it’s getting up there. They’re signing the renewals, the cross-sell, up-sell. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Guy Yalif: [4:45] Then totally.

GTM 102

GTM Engineering Electricity X-functional 102

Martech

JULY 11, 2024

These offer insights into behaviors that indicate interest in a company, such as ad engagement, web activity, topic engagement and technology use.” They’re building a relationship based on interest, not jumping to selling a solution they have shown no real interest in pursuing. Email: Business email address Sign up now Processing.

B2B 135

B2B Cross-sell Drivers/motivators Pipeline 135

SaaStr

JUNE 5, 2025

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. This isn’t just about improving productivity; it’s about expanding the entire addressable market for technology companies.

Hospitality 98

Hospitality Healthcare Represent Strategize 98

Martech

SEPTEMBER 9, 2024

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

Non-Profits 124

Non-Profits Legal Trust Technology 124

Search Engine Land

SEPTEMBER 11, 2024

Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized sustained control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers use to buy and sell ads, and the exchange that connects them. What’s next.

Networking 96

Networking Presentation Follow-up Up-sell 96

Martech

OCTOBER 3, 2024

Fifty-two percent of C-suite executives and marketing leaders at B2B technology companies surveyed said AI is assisting in deploying marketing and sales resources more cost-effectively to capture market opportunities. Larger firms anticipate needing more capital for data, people and technology. Email: Business email address Sign me up!

Launch 70

Launch Technology Technology Campaign 70

SaaStr

MARCH 5, 2025

With decades of experience as both a founder and investor, David brings a unique perspective to the often-misunderstood process of selling a company. He joined SaaStr Workshop Wednesday LIVE to do a deep dive with Jason Lemkin on his 10 Point Checklist when you sell your startup.

Sell 81

Sell Negotiate Healthcare Drivers/motivators 81

Partners in Excellence

OCTOBER 22, 2024

Growing up, my parents constantly reminded me to finish things, “Eat everything on your plate…… Make sure you finish your homework… You haven’t finished putting things away… ” That bad habit has persisted for decades. I look at the books piled on my desk, over a dozen–half finished.

Start-ups 118

Start-ups Consult Up-sell Technology 118

Martech

JULY 16, 2024

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell 110

Cross-sell Drivers/motivators Strategize Promote 110

Salesforce

JULY 18, 2024

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Taking an innovative approach to using this technology can result in outcomes that are better than expected. The latest technology does more than store data in the cloud.

A/B testing 98

A/B testing Retail CRM Consult 98

Salesforce

AUGUST 8, 2024

In fact, 73% of customers expect better personalization as technology advances. So marketers end up stuck in a cycle of sending out generic blast emails that do little to engage their audience. EXAMPLE: Your company sells outdoor adventure gear online. Customers today expect more from their inboxes. Track Campaign Engagement.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Search Engine Land

JULY 16, 2024

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Martech

JULY 15, 2024

I am the first generative AI chatbot for marketing technology professionals. Conversion Rate: This KPI measures the percentage of potential customers who take a desired action, such as making a reservation or signing up for a newsletter. I am trained with MarTech content. Here’s something somebody asked me!

Customers 115

Customers Objectives and Key Results Cross-sell Follow-up 115

Martech

AUGUST 20, 2024

Selling them requires detailed customer information. Dig deeper: B2B marketers say improving data quality is top priority For example, a CDP that mandates a fixed schema will require a business to buy that CDP’s facilitating data collection technologies. Quality is never a three-month project that we go clean up data quality.

B2B 106

B2B Campaign Technique Price 106

Veloxy

OCTOBER 22, 2024

The Inner Workings of AI At the heart of AI’s effectiveness is machine learning , a technology that enables systems to learn from past data and improve over time. These algorithms assess every interaction: Emails opened Meetings attended Responses to follow-ups They predict the likelihood of conversion with impressive precision.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Martech

SEPTEMBER 12, 2024

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Email: Business email address Sign me up!

Cross-sell 114

Cross-sell Construction Legal Contract 114

Hubspot

AUGUST 26, 2024

I woke up to my alarm clock shattering that fantasy. For the other 98%, you’ll need to follow up again and again, communicating key selling points and differentiators, overcoming objections, and most critically, delivering as much value as possible to the prospect. How to Use AI for Sales Follow-Ups 1.

Follow-up 85

Follow-up Contract Sales Technology 85

Veloxy

FEBRUARY 12, 2025

Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. Sales Reps are swamped with 1,400 non-selling hours every year. Prove it to me Sign up for free 1. Veloxy Integration Options My deep involvement in sales technology has taught me the value of smooth integration.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

NOVEMBER 7, 2024

Marketers are expected to set up, integrate and manage the system themselves. Given the complexity of these platforms, many companies underestimate the time and resources required to get them up and running effectively. They unlock an account-based approach to marketing, which is the right GTM for any business selling to an account.

B2B 129

B2B Contract GTM CRM 129