Martech

FEBRUARY 20, 2024

AI technology was used in content marketing long before OpenAI’s release of ChatGPT. The post B2B content marketing: Driving success through strategic content creation appeared first on MarTech. Major enterprise marketing platforms like Adobe have genAI integrations, with more tools and updates rolling out every week. Get MarTech!

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Sales Pop!

MARCH 18, 2024

Whether it’s optimizing routes, improving communication with drivers, or investing in technology. There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. Heavy-haul trucking companies can leverage technology solutions such as GPS tracking systems to monitor.

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Heinz Marketing

APRIL 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. The industry is constantly evolving, with new trends and technology emerging at a rapid pace. What is Strategic Planning? Strategic planning also helps you optimize your resources.

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The Digital Technology

OCTOBER 5, 2023

Marketing automation technologies are critical in today’s rapidly changing digital landscape. However, migrating from Pardot to HubSpot might be a prudent strategic … Pardot to HubSpot: A Strategic Move for Your Marketing Efforts Read More »

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The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. This article will explore the concept of strategic sales, its significance, and provide insights into developing and implementing a successful sales strategy. What is Strategic Sales?

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Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic. Register for The MarTech Conference here.

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Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. For example, it prompts IT leaders to look beyond just impactful technology trends. For example, it prompts IT leaders to look beyond just impactful technology trends.

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The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management? This is where Strategic Account Management (SAM) comes into play.

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Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

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Martech

MARCH 14, 2022

Embarking on a journey to marketing technology transformation is also not without disappointments. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor. But the sky is not falling just yet, my friends. Don’t be a martech hyper-consumer.

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Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

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Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. In order to do that, I need to market the value of my team internally. Sales Managers.

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Salesforce

JANUARY 27, 2023

They have a different view of normal and how to use your products and services,” said Guive Balooch, global VP of L’Oreal’s technology incubator. The right technology investments can help. The best way to get executives on board is to test [the technology] and show them it actually works,” he said.

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Martech

JULY 26, 2021

Her new book, “From Backroom to Boardroom” presents a research-based account of what strategic marketing operations leaders look like and how valuable they are to businesses. The strategic market operations leader, she writes “acts as a business leader, not a button pusher.” Technology’s power to reinvent business.

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Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

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Martech

AUGUST 9, 2021

In fact, it’s the name of one of the defined roles within the scrum team, and my fellow contributor Stacey Ackerman focuses her writing on how agile can apply to marketing technology and operations. Further, their focus is strategic — not tactical.

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Martech

MAY 25, 2022

But do you have the right technology to achieve your goals? As you evaluate your martech stack, you might realize that you need to do more than use the right technology — you need to optimize it. Optimization science is harnessing the full potential of customer-facing technology. Selecting the right technology platform.

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Accent Technologies

JULY 18, 2023

Large Language Model AI technology like Custom ChatGPT represents the beginning of the Sales AI age. By leveraging cutting-edge AI technology like customized ChatGPT, we can refine raw data into a format that can be understood, analyzed, and acted upon, transforming data from simple facts into actionable insights.

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Highspot

JUNE 1, 2022

The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. “With the Strategic Enablement Framework, and our technology that supports it, enablement leaders have a powerful combination to unlock rep success in any selling environment.”

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SalesLoft

AUGUST 17, 2022

There’s more to navigating the conversation surrounding sales tech stack consolidation or switching technology than just calculating the monthly cost difference. It’s a (potentially significant) strategic mistake to end the analysis here.

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G2

MAY 28, 2023

Every day, strategic decisions must be made to monitor, assess, protect, and optimize your business’ cash flow.

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Smarter With Gartner

JULY 19, 2021

Technology innovations are critical for supply chain leaders to navigate those shifts while meeting purpose-driven goals and maintaining economic viability. Organizations that continuously evaluate supply chain technology innovations will be better prepared to incorporate new technology in their long-term strategy.”.

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Martech

MARCH 30, 2022

But understanding your goal before purchasing technology, isn’t how some marketers operate. The conversation around marketing technology has really classically been kind of, ‘I have this set of tools, what should I do with them?’” We like to say that we fall in love with a problem, not with the technology that we’re addressing.”.

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SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. Deepen Customer Insights.

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Heinz Marketing

JULY 16, 2022

Kelly Cutler in this post outlines Web3 and marketing in the context of data privacy, a complex and interrelated subject in emerging technology. How To Think Strategically As A Leader. The post B2B Reads: Leveraging AI, How to Think Strategically, and Improving Employee Performance appeared first on Heinz Marketing.

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The Digital Technology

MARCH 13, 2024

As companies pursue large-scale digital transformation initiatives, managing the exploding volume of data generated across a proliferating technology landscape grows increasingly complex. Does it still make strategic sense? This forces many to reevaluate their traditional centralized data warehousing approach. Or […]

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Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

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RAIN Group

FEBRUARY 21, 2024

Consider the case of a technology firm that revamps its sales strategy to focus on consultative selling. In the competitive arena of sales, the true game-changer is having a well-trained sales team whose behaviors result in the desired outcomes.

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Veloxy

JANUARY 2, 2024

These range from strategic alterations to investments you can make that will have a transformational impact. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes.

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Highspot

NOVEMBER 17, 2021

146 on the Deloitte Technology Fast 500 , a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech and energy tech companies in North America, now in its 27th year. Executing your strategic initiatives with Highspot increases revenue, drives consistent rep performance and improves rep ROI.

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Hubspot

MAY 17, 2019

With strategic planning , businesses identify their strengths and weaknesses and choose what not to do and which opportunities should be pursued. So, how do you get started with strategic planning? You'll begin with strategic planning models and tools. You'll begin with strategic planning models and tools. E: Exponent.

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Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. Envision AI optimizing campaign analysis or automating routine tasks, thereby freeing your team to focus on more strategic work. How will AI streamline your operations?

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Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

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Martech

NOVEMBER 10, 2023

The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack. Conversely, migrating to Drupal 10 offers a chance to reassess and reinforce marketing technologies, ensuring that investments in the digital ecosystem are robust and future-ready. Enhanced Collaboration.

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Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. They should be strategic assets, a vital and consistent part of your overall business strategy. Disconnected martech stacks frequently fail to leverage data effectively, missing out on insights that could drive strategic decisions.

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Salesforce

AUGUST 23, 2022

The simple answer: Insurtech is any new insurance technology that helps to uplevel aging systems and propel digital innovation. Indeed, 80% of insurance leaders say their business and technology strategies are inseparable. The new technology enabled the nonprofit to introduce LiveAgent, an automated chat, for online support.

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Martech

APRIL 5, 2024

In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Marketers are in a strategic position to help increase the use of martech tools as they are deeply involved in how marketing processes work, what type of outputs are required and how this could affect customer-facing communication.

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