article thumbnail

On the False Belief in Technology

Iannarino

In the past few days, several people have shared content touting the idea that technology can improve sales results. A number of the cited statistics point to a particular application that provides better outcomes. This belief began with the CRM and the promise of greater accountability and control, with neither being true.

article thumbnail

The Only Technology That Wins B2B Sales

Iannarino

Far be it from me to tell you what technologies to remove from your sales tech stack , but if you cannot connect something to revenue growth or some important sales objective, you may not need it. As sales tech stacks grow, consuming more time and becoming more expensive, sales results continue to plummet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Importance of Focus Over Distractions in the Age of Technology

Iannarino

Every new idea or technology, or even some passing fad , causes sales leaders and salespeople to believe something new will make selling easier, faster, and certain. It seems we continually lose the thread when it comes to selling. Sales organizations are distracted by every new shiny object that flashes across LinkedIn.

article thumbnail

The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology. The post The ethics of AI-powered marketing technology appeared first on MarTech. Get MarTech!

article thumbnail

Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

With technology giants like Google, AWS, and Azure leading the charge, the true value of the cloud extends far beyond cost savings. In a rapidly evolving industry, the shift from traditional on-premise systems to cloud-based solutions has become crucial for retail success.

article thumbnail

How Technology Helps you Manage the Sales Pipeline

Veloxy

The technology available today allow sales teams to maintain a healthy pipeline and continually move leads on to the conversion stage. Without further ado, let’s look at how different technologies can help you manage your pipeline. With cloud technologies, your sales teams could become far more agile and improve their effectiveness.

Pipeline 195
article thumbnail

Why martech must mean more than just technology

Martech

Martech is a lot more than marketing technology. “It Martech is really at the intersection of technology, strategy and people, he said. It’s what pulls people and technology together in service of defined objectives and desired outcomes: Growth, revenue goals, winning branding and so on,” Davis said. “I Registration is free.

article thumbnail

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

article thumbnail

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

Evaluate your technology needs and the questions to ask. Discover valuable insights and practical steps on how to: Adjust your tactics to deal with the impact of 2020. Keep remote onboarding and training engaging (including SKO). Deliver content and tools sellers will love. Take the next steps from Sales to Revenue Enablement.

article thumbnail

Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.

article thumbnail

5 Essential Pieces of a Prospecting Solution

Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

article thumbnail

3 Mistakes Organizations Make While Developing ABM Programs

Wasteful technology and service spending. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe.

article thumbnail

The Power of Conversation Intelligence

Where Conversation Intelligence fits into your sales technology stack. In this eBook, we’ll cover: The history of Conversation Intelligence. Conversation Intelligence defined and how it impacts your business. Who in the Revenue organization benefits from Conversation Intelligence.

article thumbnail

The Recruiting Crossword Puzzle

On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape.

article thumbnail

Why B2B Contact and Account Data Management Is Critical to Your ROI

However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.